PepsiCo has long been a promoter of responsible advertising to all consumers, shown for example through our adherence to the Consolidated ICC Code of Advertising and Marketing Communication Practice.

We further acknowledge that children, as a potentially vulnerable group of consumers, deserve greater attention.

PepsiCo has therefore joined a group of top global food and beverage manufacturers, in adopting a worldwide voluntary commitment  to restrict our advertising and marketing to children only to those products which meet PepsiCo's Nutrition Criteria for Advertising to Children intended to encourage the consumption of healthier food and beverage products.

PepsiCo's Nutrition Criteria for Advertising to Children

This policy is currently being rolled out and will be fully implemented, at the latest, by the end of 2010.  We will work with other industry players to ensure that monitoring and reporting processes are put in place to ensure and demonstrate continued compliance with this policy.

¹Including Coca-Cola, General Mills, Grupo Bimbo, Kellogg's, Kraft, Mars, Nestle and Unilever
²This commitment establishes a minimum standard for all PepsiCo product and brand advertising and marketing around the world. It is not intended to replace existing commitments and/or regulatory obligations.
³Any paid third-party advertising or marketing channels which may be widely assumed to have an audience (print, TV, cinema, internet site, etc) which is comprised of a majority of under 12s.

PepsiCo Policy on Responsible Advertising & Marketing to Children

PepsiCo is launching a new sales and distribution policy aimed to help schools outside the United States offer a wider range of low calorie and nutritious beverages to their students. This policy is generally consistent with Pepsi-Cola North America's U.S. School Policy which will remain unchanged. While it is the schools which must ultimately decide which beverages should be available to students, and where and when they should be sold, we hope we can play a role in shaping an environment in schools which facilitates the healthy choices of school-age children everywhere.

PepsiCo Global Policy on the Sale of Beverages to Schools

Children's Food and Beverage Advertising Initiative Pledge of PepsiCo, Inc. PepsiCo, Inc. is proud to be one of the first companies to commit as a participant in the Children's Food and Beverage Advertising Initiative (CFBAI). As an industry leader in the discussions of children's marketing, PepsiCo believes children are a special audience and takes particular care developing advertisements and evaluating programming that carries messages to children.

The PepsiCo Pledge

Through our bottling partners and third-party distributors in the Unites States, Pepsi-Cola North America (PCNA) is committed to offering schools a portfolio of low-calorie and nutritious beverage choices. This wide variety of products includes bottled waters, juices, sports drinks and no- or low-calorie carbonated soft drinks, juice-flavored drinks and iced teas. Schools decide which beverages are available, and where and when they are sold.

Pepsi-Cola North American School Beverage Policy

Learn more about PepsiCo's school beverage guidelines

PepsiCo Food Service (PFS) is committed to helping schools offer nutritious and lower-calorie snack choices to their students. By doing so, we can help parents and educators teach children healthy habits - in the calories they consume and the calories they burn. Although we do not decide which snacks are available on school campuses - schools do - and we do not sell snack products directly to schools - food distributors, vending companies and other independent businesses do, we believe we can play an important role in helping students have access to nutritious and lower-calorie snack choices while at school. To this end, we have committed to the following:

Frito-Lay North American School Policy