PepsiCo Careers

Digital Media Senior Supervisor

Moscow, Moscow
Marketing

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Russia - English

Job Description

Auto req ID: 135971BR

Job Description

  • Act as the driver and project leader in development and implementation of Company’s Innovative media approach (e.g. Programmatic) for SPo1 category.
  • Ensure that All Digital Media planning (Programmatic, Mobile, Context, etc. ) is consistent with the Digital Marketing strategies and other marketing communications activities (ALT, BTL, occasions strategy).
  • Ensure transparency in the digital media buying for SPo1 by controlling the prices (that must correspond to Digital Deal) and PepsiCo accounts in key suppliers systems
  • To build direct partnership with key digital partners (Google, Mail.ru, Yandex etc) to get maximum productivity and to build capability level of Media, Marketing, Insights, Digital teams through Jount Business plan activations.
  • Coordinate RU T&L agenda with ESSA Digital COE (new tools, research, activities in social networks, blogs, media)
  • Analyze and interpret digital media trends to identify and recommend media opportunities for brands development and support
  • Leads optimal digital media planning. Control and evaluate media agency performance in digital. Consult on digital KPIs and benchmarks. Implement common scorecard for all digital placement. Monitor digital effectiveness on a regular basis to optimize media effectiveness in real time.
  • T&L Approach development and roll out
    • Development and agreement a unified approach to Test&Learn approach of Digital media progects (standarts of selection, budgeting, KPIs, futher evalution etc)
    • Implementation Approach to the digital media planning and execution
    • Providing final results of Test&Learn campaigns, evaluation of accomplished projects and clear recommendations for the future
  • Consult the Media and BU digital teams properly on day to day basis to ensure the digital media knowledge growth among SPO1 Marketing team (knowledge incl creative production, new video trends, automated patforms for creative production etc)
  • Work with Media and Digital agencies to ensure BIC digital capability

Qualifications/Requirements

  • Ability to work in changing environment to fulfill business goals (complex integrated campaign involving multicultural teams, budgets raise)
  • Experience in analyzing and implementation of digital market trends, digital capabilities, tools, technologies and KPIs. At least 2 years of proven cases and projects of digital brand support strategy development
  • Proven track record of big scale digital projects within international bluechip companies
  • Min 2 year experience of digital media planning for big scale projects using different channels: OLV, Display, search etc.
  • Proven experience at least 3 years in online analytical tools as a must, and usage on a regular basis (GA360, DoubleClick)
  • Strong experienced user at least 2 years of key buying and optimization systems (e.g. MyTarget, DCM, DBM, Yandex Direct etc.)
  • Team management experience at least 3 years, managing big Teams with different background at different levels as SPo1 digital campaigns complexity increased significantly within last 2 years both being a part of more complex integrated campaigns and number of participants involved
  • Experienced digital media manager with excellent presentational and communicational skills to transfer digital capabilities to Brand teams, EER, CIS support. Strong experience in negotiations with digital market key-players (Google, Mail.ru, Yandex, GPMD) at least 2 years, ability to set up and challenge briefs and control execution

Relocation Eligible: Not Applicable
Job Type: Regular