PepsiCo Careers

ECommerce Paid Search Analyst

New York City, New York
eCommerce

Apply
United States - English

Job Description

Auto req ID: 136274BR
External Posting Title: ECommerce Paid Search Analyst

Job Description

The impact of technology has fundamentally evolved and in some cases transformed almost every consumer segment with groceries / consumables being the next space that both external experts and large players (e.g., Amazon, Walmart, Alibaba) are betting on. As a result, eCommerce is one of the fastest-growing areas within the consumer products industry and represents a significant opportunity (and potential threat) for PepsiCo across geographies.

To ensure we win in this space we have established a dedicated eCommerce group, bringing together world class talent across F&B, digital, and key customers. While tied closely to broader PepsiCo, the eCommerce group has a unique start-up feel and defined values that embrace a more entrepreneurial mindset: bias for action; results oriented; community-focused; prioritization of people.


The Paid Search Analyst is responsible for assisting in the management and performance optimizations of PepsiCo SEM programs, which include paid search campaigns on our various eCommerce Customer sites. This role will work alongside the paid search manager in ensuring all paid search campaigns are performing at maximum efficiency. The analyst will help convey SEM findings via data analysis and reporting. They should be comfortable with using data to report on insights, trends, and opportunities as well as execute updates when necessary.

Duties and Responsibilities:
  • Create weekly/bi-weekly keyword, product, and campaign reports for various brands and business units to showcase performance across specific retailers
  • Closely monitor budget pacing and ROAS for brands to stay in line with year-end goals
  • Maintain most up-to-date products for each brand within live campaigns assuring out of stock or discontinued items are removed
  • Continuously adjust bidding and keywords on campaign and account levels across platforms to reach maximum efficiency
  • Look for new keyword opportunities and product targets
  • Perform daily campaign monitoring including bid adjustments, keyword opportunities, campaign expansion, ad copy testing, and other optimizations
  • Seek out opportunities where possible to scale paid search and/or improve performance
  • Regular, dependable attendance & punctuality

Qualifications/Requirements

  • Bachelor’s Degree in marketing or related field preferred
  • 1-2 years of Paid Search Engine Marketing (SEM) experience
  • Comprehensive data analysis and problem solving skills; able to draw conclusions and with guidance, able to devise strategic recommendations based on findings
  • You know when to self-solve vs. when to seek guidance, and aren’t afraid to ask for direction from the experts that surround you
  • Enthusiasm for identifying time-saving solutions
  • Highly motivated and an independent detail oriented self-starter with ability to multi-task and work in an aggressive, fast-paced environment
Knowledge Experience/Ability:
  • Proficient with gathering large raw data sets and creating insightful reports
  • Comfortable with excel functions and able to configure pacing and projection estimates
  • Extremely organized and detail oriented with a passion for data and SEM
  • Understanding of paid search and an eagerness to learn more
  • Comfortable with Google AdWords, Google Analytics, and AdWords Editor
  • Develop and maintain reporting on all levels of data from keyword to campaigns for ROI and KPI metrics
  • Must be able to present results as well as high-level trends
  • Ability to gather insight from data and execute next steps accordingly

Relocation Eligible: Not Applicable
Job Category: eCommerce
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement