PepsiCo Careers

Digital Data/DMP Assistant

Moscow, Russian Federation

Russia - English

Job Description

Auto req ID: 137040BR
External Posting Title: Digital Data/DMP Assistant

Job Description

Support new consumer insights approach to campaign development & activation, by embedding new audience data, segmentation and targeted communications to optimise marketing spend and increase ROI. Partner with digital, insights & media teams to deploy a new way of working across all markets and brands in PepsiCo Europe.


  • Embed new audience insights into business processes & approaches, internally & within agencies
  • Unlock full potential of ‘owned’ data from consumer contacts and online behaviours to drive business results
  • Manage audience segments across all categories & markets to shape new DMP/programmatic activations
  • Support audience data strategy with data team, to create sourcing & usage roadmap
  • Partner with category consumer insights team to build capability & understanding of how to leverage audience insights


  • 5+ years of experience in consumer insights/digital marketing roles
  • Experience with online marketing channels (paid search, programmatic, re-targeting, email)
  • Track record of evangelizing and driving the best in class consumer insights practices
  • Embodies entrepreneurial mindset and key values of having a bias for action, results-oriented, community-focused, and prioritization of people.
  • Prior experience in CPG preferred
  • Ability to effectively simplify and communicate complex techniques or practices into a format that is easily understood by key decision makers and provide leadership to help cultivate this capability
  • Ability and passion to drive organization-wide education regarding unique practices and methodology to improve online/digital marketing.
  • Highly analytical, motivated, decisive thought leader with excellent managerial skills.
  • Strong ability to influence and work through others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed
  • Ability to manage / drive agenda and thinking with functional reports in a matrixed and virtual environment
  • Able to influence leaders within and beyond digital in a virtual environment
  • High level of intellectual curiosity and interest in technology trends and advancements
  • High character and integrity, and acts in line with a clear and visible set of values and beliefs;
  • Strong written & verbal communication skills confirming an ability to educate and influence management and senior leaders to act in a desired manner.Genuine, in possession of humility, honesty and integrity

Relocation Eligible: Not Applicable
Job Category: Marketing
Job Type: Regular