PepsiCo Careers

Brand Engagement Associate Manager

White Plains, New York

United States - English

Job Description

Auto req ID: 140325BR

Job Description

PepsiCo is looking for an Associate Marketing Manager to join the music team – a passion and understanding of music, marketing, and culture is a must. In this role the Associate Marketing Manager will help lead key initiatives that will continue to drive the music strategy across the portfolio of brands. The individual must have key relationships within the music industry, understand music culture, work well cross-functionally and with external agency partners.

Key responsibilities will include:

  • Developing clear music & entertainment partnership strategies
  • Identifying Music Opportunities
  • Building customized presentations to engage PBC customers
  • Collaborating across multiple cross-functional partners within a matrix organization
  • Ability to negotiate talent deals and music licenses for complex partnerships
  • Creating success measures and ROI tools
  • Educating organization on the continual evolution of music & entertainment industry


  • Bachelor’s degree required: Advanced degree preferred
  • 3-5 years of equivalent experience and a proven track record of accomplishments in music & culture marketing
  • Strong analytical skills – ability to fully immerse in marketing workflows, understand processes & stakeholder needs
  • Full understanding of the music landscape
  • An unquenchable thirst for music & culture

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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