PepsiCo Careers

Off Premise Shopper Activation Specialist Star & Doritos

Bucharest, Romania

Romania - English

Job Description

Auto req ID: 140583BR

Job Description

  • Develop shopper activation annual strategy and plans to maximise the business opportunity across all OT customers and LKA from traditional trade for Star Snacks, PopCorn, Star Junior and Doritos brands.
  • Develop differentiated shopper marketing programming grounded in brand, consumer, shopper and retailer insights
  • Work with agency partners and Brand Teams to develop and execute promotional and customer specific programs to deliver breakthrough creative that builds brand equity at retail and drives beverage category results
  • Align customer and internal Brand Teams on customer relevant programs & strategies
  • Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
  • Promote/develop new ways to activate at retail, including communication and coordination with Field Marketing team
  • Develop strong working relationships with internal PepsiCo teams as well as external customer teams, including sales, marketing, insights, innovation and operations
  • Provide rigorous analysis of marketing plan results and recommendations for future programming
Build & manage strong partnerships with best in class Agencies, and leverage as extensions of Shopper Marketing to further capacity and impact


  • Strong team leadership and talent development skills
  • Must demonstrate professional maturity – ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
  • Strong Collaboration and Project Management skills
  • Strong analytical skills
  • Advanced PowerPoint and Excel skills
  • Ability to effectively collaborate, communicate and influence in a matrix environment.
  • Creative thinking and problem solving skills
  • Demonstrated ability to develop and cultivate relationships

Qualifications: University degree or equivalent
• Minimum 5 years commercial experience (sales and brand management)
• Finance experience a plus

Relocation Eligible: Not Applicable
Job Type: Regular