PepsiCo Careers

Sr Brand Manager CSDs&NCBs

Bucharest, Romania

Romania - English

Job Description

Auto req ID: 140584BR
External Posting Title: Sr Brand Manager CSDs&NCBs

Job Description

  • Plan, develop and direct marketing efforts for the assigned brand
  • Create strategies to take advantage of market opportunities
  • Conceptualize strategic initiatives and implement details of the campaigns
  • Execute strategies with cross-functional teams
  • Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
  • Supervise brand content
  • Manage access to brand assets
  • Develop brand standards and usage guidelines
  • Assist integration of campaigns with brand consistency
  • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
  • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
  • Work closely with all relevant departments/stakeholders to consult on all brand-related aspects that important for the proper implementation of brand initiatives
  • Write reports, specifications and creative briefs


  • University degree
  • Minimum 5 years experience in Marketing, of which 2 years in a brand managerial position; a considerable part of the experience must be in FMCG, preferably food;
  • Proven results in successfully managing both local and global brands;
  • Very good project management & analytical skills to forecast and identify trends and challenges within the laerget market context and specifically for the assigned brand(s), coraborated with attention to details
  • Excellent problem solving skills with a “can do” atitude;
  • Ownership and initiative are key;
  • People management skills is considered advantage
  • Ability to think creatively and innovatively
  • Capacity to work independently
  • Understanding of consumer research
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Capacity to mobilize the organization, inspire and influence
  • Fluent English, Romanian.

Relocation Eligible: Not Applicable
Job Category: Marketing
Job Type: Regular