PepsiCo Careers

Brand Manager, Lipton Ice tea

Moscow, Russian Federation

Russia - English

Job Description

Auto req ID: 143265BR

Job Description

Brand Manager, Lipton Ice Tea, Russia

PepsiCo is home to some of the world’s biggest food and beverage brands. In fact, we produce twenty-two $1B+ brands. Endless Career Possibilities. We believe our marketers should have diverse experiences, not only prior to joining but also while they are working here. That is why we offer a best-in-class developmental program where all of our marketers rotate to learn all aspects of our diverse businesses and brands.

As Brand Manager you have the translation of the strategies into actionable plans that maintain momentum and drive sustainable growth. This role includes management of multiple consumer touch points for the brand Lipton Ice tea and unique experience to work in Joint Venture PepsiCo Lipton International crossing two corporate cultures PepsiCo and Unilever.

Key Accountabilities:

  • Deliver sustainable growth of Ice tea business in Russia & Lipton BH KPI's
  • Contribute and execute annual Lipton Ice tea plan
  • Manage briefing, development and execution of all BTL activations for Lipton Ice tea: sampling, events, national consumer promos, Taylor-mades activations for Biggest National Key accounts such as Magnit, X-5, Dixi, etc.
  • Drive Lipton Ice tea digital agenda and e-commerce
  • New product development
  • Collaborate with sales, R&D, Insights, SC to implement brand strategic plans


Qualifications / Requirements

  • Min. 2 years in Brand Marketing with proven business results
  • Good analytical skills (sees connection in data, trends, quickly analyzes complex problems)
  • Fluent English, strong presentation skills
  • Strong project management and leadership skills
  • Demonstrates willingness to take on challenges
  • Team players and good networker, high energy profile
  • Willingness to stay in BM role to broaden functional experience for at least two years

Relocation Eligible: Not Applicable
Job Type: Temporary