PepsiCo Вакансии

Junior Brand Manager

Алматы, Казахстан
Маркетинг

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Russia - Russian

Описание позиции

Auto req ID: 145096BR

Job Description

Market Research Data and Consumer data Analyzes

  • Coordinate market research projects
  • Track brand performance against the market plan
  • Identify growth opportunities
  • Prepare and implement brand activation plan and brand communication to support existing brand in the area or to launch new brand on the market in full alignment with BM/MM
    • Communication
    • Media planning
    • BTL and Promo activities
    • Initiate, coordinate and expedite all special activities for trade
    • New Product / Flavours Development
    • Pack development
    • Recommend price / size to ensure brand profitability
  • Communication
    • Participate in brand positioning development
    • Develop consumer and trade communication (TV and other media advertising) against to sales and brand building objectives
    • Develop efficient and innovative media plan
    • Coordinate business with outside advertising / BTL agencies
  • Marketing Activities Evaluation
    • Analyze data related to brand’s business (market share reports, media information, promotion performance) to evaluate activities performance with further recommendations
  • Pipe-Line
    • Develop and recommend concepts for brand short term and long term development
  • Planning
    • Forecast sales volume plan (monthly, AOP and IGP)
    • Evaluate sales plan execution (regional and channel analysis)
  • Budget
    • Lead development and execution of A&M Budget with finance
    • Track & ensure budget compliance

Qualifications/Requirements

  • University degrees
  • 1- 2 years experience in Marketing in FMCG industry
  • Strong Project Management
  • Communication Skills
  • Fluent English (preferably)
  • Good leadership skills

Relocation Eligible: Not Applicable
Job Type: Постоянный