PepsiCo Carrières

Shopper Marketing internship

Students - Intern

Netherlands - Dutch


Auto req ID: 145776BR

Job Description

We are looking for an enthusiastic Shopper Marketing intern who will strengthen our team for 6 months, from August/September 2018 onwards!

At shopper marketing, we develop our campaigns to positively influence buyer behavior. We do this by combining data received from the consumer, the shopper and the retailer, and by identifying the so-called shopper barriers and triggers. We make our products relevant to the shopper, help the shopper to find our category and products, and ensure that the shopper ends up purchasing the product.

In order to get these insights from the data and enable these campaigns, you will collaborate internally with shopper marketing professionals in many different disciplines such as Brand Marketing, Account Management, Field Sales, Legal and Regulatory Affairs. You will also experience working across countries, because within our team you will take projects for both the Dutch and Belgian markets. Externally, you will switch to different design agencies, print managers, and other key suppliers that we work together to create successful campaigns. You are therefore a real spider in the web within a commercial team!

As a shopper marketing intern, you contribute to the development of shopper activations of our in- store brands (Lay's, Doritos, Cheetos, Duyvis, Sunbreaks, Quaker, Tropicana, Naked, Alvalle). These can be display activations, but also in-store tastings or shelf materials. You develop the designs for this and ensure that the right Point of Sale (POS) materials are used. In addition, you are completely responsible for making and delivering retail & trade ads (eg, Allerhande & Distrifood) for our brands. The quantitative and qualitative evaluation of our campaigns is also in your hands.

To make this role a success, you will need strong communication skills, coupled with a sharp organizational ability. This enables you to create concrete shopper activations with all stakeholders. You can deal at various levels within the organisation, and are able to set good priorities. In addition, you are proactive, and have a critical mindset.

What do we offer you?

At PepsiCo, we are not only proud of our market leading brands, but also attach great value to growth opportunities and personal development. Next to working with inspirational and creative colleagues, we offer sufficient training opportunities to give our professionals the opportunity to achieve great results. At PepsiCo we foster an informal working atmosphere and value everyone’s input and ideas. No day is ever the same and you will constantly be challenged to bring out your best!

As an intern, you will not only be remunerated for your role, which will include travel allowances, but also get several opportunities which will ensure that you have a holistic, and fun experience for six months. For example, you, are given multiple chances to connect with the current interns (25-30) that help in knowledge and experience sharing; get to take home goodies from the company every Friday, to name a few!

About PepsiCo and you!

PepsiCo is one of the largest food and beverages companies in the world. Everyday worldwide people consume PepsiCo products, more than a billion times. With strong brands like Pepsi, 7UP, Lay's, Tropicana, Doritos, Quaker and Duyvis, we are firmly represented within the Benelux. Here, we work with 1400 employees at 7 different locations to ensure the success of our company. At PepsiCo we cultivate an informal, dynamic and result-oriented business culture - we strive for success!

At the heart of PepsiCo, is Performance with Purpose — our goal to deliver top-tier financial performance while creating sustainable value for all stakeholders. We believe that delivering for our consumers and customers, protecting our environment, sourcing with integrity and investing in our employees are not just the right thing to do, but that these actions also position PepsiCo for long-term, sustainable growth.


After considering your application, we will give you the opportunity to answer a few questions via a phone interview. You will hear from us shortly, thereafter, giving you the outcome. For questions regarding our internship vacancies, please contact Pauline Miezenbeek (030-247 3604 or pauline.miezenbeek@


You are someone who:

  • is an HBO / WO Bachelor’s or Master’s student, or has graduated (max. 3 months) with a degre related to marketing / communication / business administration, with affinity for the FMCG / marketing industry.
  • has strong planning and organizational skills. You must be able to handle deadlines well and make priorities;
  • has a proactive and confident attitude. You are not afraid to go down to others and work with multiple departments;
  • has a sense of responsibility to complete work well and within the deadline;
  • has critical look at the work, with creativity and analytical ability a prerequisite;
  • is fluent in Dutch (in both speaking and writing) and has a good command over the English language too.
  • has some knowledge of the French language

Relocation Eligible: Not Applicable
Job Type: Tijdelijk/doorstroming