PepsiCo Careers

Senior Digital Manager Beverages EER

Moscow, Russian Federation
Marketing

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Russia - English

Job Description

Auto req ID: 149849BR

Job Description

•Identify resources, competitive environment, possible partners, opportunity areas, etc… and together with the Marketing Director propose the activation plans and KPIs to ensure our brands are leaders of digital engagement.
•Create a full digital calendar plan and engagement platforms for all markets, setting the direction on what will be delivered by category (Hero) vs. local (Hub/Always-on) and ensuring that digital channel needs are considered from the beginning of the ideation process.
•Be a part of the category digital content creation team to create and secure sign off from stakeholders for multi-market hero/campaign toolkit. Manage hub, micro-spike and always-on content and/or brand guardrails at a category level
•Orchestrate the digital media planning, buying and digital content launches for all regional markets. Deliver clear reviews of activity performance vs. plan and define future recommendations to optimise / improve digital performance
•Full project, agency & budget management to deliver calendar on time & in full.
•Influence Global Groups to ensure digital application of activation plans and build close relationships with the BU teams to ensure flawless execution of the category digital plan
•Lead category relationship with European key digital media partners based on European JBP (i.e. Facebook, Twitter, Google, Mail.ru], linking up closely with markets, OMD and other agencies to utilise partner added value effectively
•Lead Test & Learn category priorities to drive future growth aligned with CoE framework for digital marketing / eCommerce and BU needs
•Partner with analytics team & CoE to develop a common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks. Collaborating to define target digital share of media based on econometric modelling meta-learnings.
•Lead the culture change to embed social listening and digital performance data into brand strategy & communication planning within category team, co-ordinating BU brand findings
•Champion best practice approach to manage owned channels within BU inc. website hosting and CMS, Community Management, CRM, and SEO optimization. Lead creation, transition and management of any multi-market websites and social pages following CoE best practice
•Lead relevant multi-brand projects i.e. defining and managing category digital agency roster
•Stay current on the strategic digital landscape (consumers, competitors, technologies, etc.) and shares this information with key stakeholders
•Lead consolidation of Category best practice implementation and lessons learnt, sharing opportunities to Lift & Shift best practices, successes and failures and innovative technologies with European digital network
•Support the Digital Capability agenda with the CoE and Marketing Capability team, both on the specific capability sessions, but mainly during the on-going day by day work with the teams to help up skill future marketing capability
•Encourage senior management to think digital by continually communicating a consistent vision and strategy, showcasing opportunities, plans and results.

Qualifications/Requirements

•8+ years of relevant digital/brand marketing experience [CPG industry beneficial]
•Digital Marketing expert: Digital must be his/her passion: constantly updated on new trends, social media fanatic, knows and explains best cases from brands around the globe, etc… but always from the brand management lens: understands consumer insights, plans media to build equity, able to deal with consumers and customers.
•Strategist - creative, autonomous, results-oriented, with high capacity leadership to influence others, ensure teamwork, and build strong relationships.
•Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships and take others with you.
•Cross-cultural abilities - able to understand different stakeholders needs, develop aligned plans in environments of diversity and uncertainty, and work with a positive “make it happen” attitude. [multiple languages is beneficial but not necessary]
•Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities
•Project management – ability to manage multiple projects in a fast moving and ever changing environment with maturity and foresight to cope with input and changes, sometimes at the last minute.
•Inspire others – ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
•Innovative and entrepreneurial - keen interest in brand engagement platforms, digital business models and new technology advances
•Collaborative and honest – work with integrity as a valuable member of the virtual European digital team, sharing best practice and building on others work to drive synergy, agility and pace of change across the sector

Relocation Eligible: Not Applicable
Job Type: Regular