PepsiCo Careers

Assistant Customer Marketing Manager, RD

Shanghai, China
Sales

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China - English

Job Description

Auto req ID: 153253BR

Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto http://www.pepsicojobs.com/zh-cn to find more career possibilities in PepsiCo China.

Role:

  • Drive Pepsico China Foods business growth profitably with strategic customers through insights based in store solutions.

Responsibilities and Measurements:
  • Develop and translate brand strategies & objectives, customer and shopper insights into business building opportunities with specific customers.
    • Work with insights/category development team to understand latest shopper insights, and develop insights based in store solutions
    • Transform brand objectives and customer input into innovative shopper engagement program.
    • Build account specific customer marketing plans to deliver category/brand objectives.
    • Integrate channel play book together with customer plan
  • Work with Account managers to ensure excellence in-store activation and delivery of business plan.
    • Lead execution of plans and activities through customized strategies.
    • Actively get input from account managers of both BU and MU to ensure the programs are feasible and able to deliver desired the business result at reasonable cost.
    • Timely evaluate each shopper marketing program to accumulate knowledge for China Foods for further improvement
  • Develop strong relationships with customers at marketing and activation level.
    • Regularly communicate with customer team to understand customer objectives in terms of business growth and shopper engagement.
    • Actively involve key decision makers at customer in shopper program’s development and then get their endorsement for smooth in store execution.
    • Actively share the result and learning of each shopper marketing program to strengthen partnership with customer.


Working Relationships:
  • Internal
    • Report to customer marketing manager
    • Key Account Team
    • Marketing Team
    • Trade Marketing Team
    • Insights and Category Management Team
    • MU Trade Marketing Team
    • Commercial Finance Team
  • External
    • Key customers
    • Creative Agency

Qualifications/Requirements

  • University graduate or above
  • Fluency in English and Mandarin
  • Advanced user of Word, Excel, Power Point, Access
  • Strong knowledge on marketing concept
  • Strong analytical, strategic and logical thinking skills
  • Good inter personal skills
  • At least 5 years experience on marketing/trade marketing in FMCG industry
  • Have some O2O sense or experience is best

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular