PepsiCo Carrières

Social Media Manager Nederland

Utrecht, Nederland

Nederland - Nederlands


Auto req ID: 155641BR

Job Description

You live & breath Social. You naturally spot the most inspiring content on Instagram, Snapchat, Facebook... Social Ads & Latest Social innovation have no secrets for you. You know how to optimize Social to boost eComm sales? And you would be excited to manage the Social campaigns of Doritos, Quaker, Pepsi, Lays, Duyvis, 7Up,…to name a few? We want you!

Our fast-growing Digital Team is looking for a creative & ambitious Social Master who can deliver excellence in our Social Media Channels, Adspend & Content Assets Management, bring solid added value to our retail & online business & ensure the strongest reputation for our brands.

Your responsibilities:

  • Ensure best-in class Management of our 35 social media channels in the Netherlands
  • Lead the optimization of our Social Media assets for Max ROI & performance
  • Creative social agency management: defining expectations on deliverables & social strategies & ensuring perfect execution within budget
  • Defining Best Paid Social Media Strategy & KPI’s, to ensure max impact on business & Media Performance, including alignment with the Digital Team & our media agency
  • Management of our social partners (Facebook, YouTube, Snapchat,…) strategic partnerships
  • Aligning strategy & content with the brand managers and analyze/share learnings of campaign-results
  • Getting approvals for our social content from LT stakeholders (Commercial Directors & Corporate Comm’s Director)
  • Responsible for best-in class use of our Social Tools & trainings
  • Responsible for best in class conversation management on all of our channels
  • Sensitive for prevention of social crisis situations by on-time escalating to Corp Comms/Commercial Directors
  • Close connection to the Corp Comms director & the Consumer Services team to ensure proper replies to product related questions and comments of ideological groups.
  • Managing a Community Management intern
What do we offer you?

Within PepsiCo we are proud of our nr 1 brands, but also care a lot about your career possibilities and personal development. This year we have been awarded as the nr. 1 Top Employer in the Netherlands! You'll work together with inspiring and creative colleagues and we offer you many development opportunities in order to make sure our employees will be successful! In yearly cycles your progress will be discussed with you. Based on these outcomes as well as your long-term goals, your personal development plan will be determined.
Next to this challenging role we also offer competitive compensation and a fantastic range of flexible benefits, including an excellent pension scheme, 29 free days, and other benefits like a gym discount. We work with a bonus scheme; your own results have influence on your bonus.

About PepsiCo

PepsiCo is one of the leading food and beverage companies worldwide, producing a wide range of brands, including Pepsi, Lay's, Quaker, Doritos, Duyvis and many others. In the Benelux around 1600 people are working at PepsiCo at 8 different locations. Within PepsiCo you'll experience an informal, dynamic and result-oriented atmosphere - together we win!
Next to this PepsiCo is focused on delivering sustainable long-term growth while leaving a positive imprint on society and the environment - what we call Performance with Purpose. Our focus includes transforming our portfolio and offering healthier options while making our food system more sustainable and communities more prosperous. In doing so, we believe we will pave the way for PepsiCo's future growth and help other thrive.


Key Skills & Competencies

  • Min. 2-3 years of experience in Social Media Management
  • In-deth experience of Social Media Channels, Social Advertising & Performance, Social Platforms partnerships, Social Tools, Crisis Management on Social Platforms & Social Advertising Formats + KPI’s
  • Ideally Blueprint certified
  • Strong curiosity on all Social innovations & vision on Social Media evolution
  • Creative, Problem-solver & Organized
  • Capacity to explain with passion Social Media developments to non-social specialists
  • Strategic mind & strong stakeholders management skills
  • Native Dutch speaker & perfect knowledge of English

Relocation Eligible: Not Applicable
Job Type: Regulier