PepsiCo Careers

eCommerce Analytics Manager

United Kingdom
eCommerce

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United Kingdom - English

Job Description

Auto req ID: 157139BR

Job Description

Main Purpose of the role is to lead campaign analytics across display, search and social campaigns on and off retailer platforms, helping to meet sales and share targets. Collaborate across eCommerce, marketing and insights teams to communicate learning and drive best practices on eCommerce media and marketing across all PepsiCo brands and markets.



Accountabilities
  • Lead campaign analytics for display, search, on-site merchandising, online promotions and other marketing campaigns and help shape the marketing calendar for all business units
  • Assist in the development and execution of marketing, promotional and media plans across all brand, providing key analytical input to drive returns
  • Help improve ROI of marketing spend by optimizing media plans and channel strategies through analysis of past and current campaigns
  • Mine analytics data and customer reviews to identify opportunities around messaging or promotions to lift conversion
  • Partner with brand consumer insights teams to leverage market insights, custom research and syndicated data to optimize and augment marketing plans
  • Effectively communicate learning from business and campaign analysis with sales, marketing and other business partners
  • Help other marketing and sales leaders with customer sell-in by providing timely updates on campaigns and broader eCommerce trends
  • Leverage search/social to evaluate broader web specific trends that could drive demand for our categories and communicate learning to marketing team
  • Write-up lessons learnt to support best practise playbook creation & maintenance – Including media planning, execution & creative optimisation
  • Continually monitor & evaluate competitor activity – keeping all relevant parties up to date with latest developments

Qualifications/Requirements

Key Skills

  • 5+ years of eCommerce/Digital marketing experience, multi-market experience is beneficial
  • Experience in managing performance marketing across multiple media channels, e.g. Social, Search, Display, Video, Amazon etc.
  • Experience with online reporting tools like Google Analytics
  • Familiarity with Amazon platforms like Amazon Media Group and Amazon Marketing Services preferred, but not required
  • Strong analytical skills – able to optimise against relevant KPIs & commercial goals
  • Commercial - demonstrate that they value commercial results with examples of ROI delivery
  • Excellent collaboration skills – this is a cross functional role within the eCommerce team and the wider sales & marketing organisations
  • Aptitude to learn fast, to absorb and integrate new facts and methodologies
  • Good attention to detail and ability to spot potential problems and plan to avoid them in advance.
  • Embodies entrepreneurial mind-set and key values of having a bias for action, results-oriented, community-focused, and prioritization of people.
  • Genuine, in possession of humility, honesty and integrity

Relocation Eligible: Not Applicable
Job Type: Regular