PepsiCo Careers

Marketing Director – Equity Communications – Pepsi Trademark

White Plains, New York
Marketing

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United States - English

Job Description

Auto req ID: 158078BR

Job Description

Marketing Director – Equity Communications – Pepsi Trademark

Pepsi TM is seeking a dynamic, highly collaborative and creative marketer with a passion for marketing communication. The ideal candidate will have significant experience in the fields of traditional and digital advertising, creative development, media planning, and culture marketing. This person will help bring cultural relevance and consumer resonance to Pepsi TM, while positioning the brand for success in an ever-changing marketing environment.

This role is a part of the Pepsi TM Marketing Communications team, which is focused on building brand equity, product awareness, and consumer demand for Pepsi products. As part of this team, the role is responsible for the development and execution of all 360 equity campaigns. Equity campaigns encompass the full Pepsi portfolio and focus on communicating higher order consumer and emotional benefits. Success in this role represents itself through improved brand perception and strengthened consumer pull at retail.

Responsibilities:

  • Bring Pepsi TM’s brand positioning to life through a multi-year equity campaign
  • Develop Pepsi TM’s approach to key cultural touchstones that the brand can leverage to bring campaigns to life: this will include music, sports, and entertainment
  • Build and manage relationships with key agency partners that will be responsible for creative development
  • Develop relationships with internal cross functional teams that can provide support and expertise in specific areas, including: data/analytics, media, and sports
Manage two direct reports

Qualifications/Requirements

Requirements:

  • BA required, MBA preferred
  • 8-10 years of marketing experience in relevant fields (brand, agency)
  • Campaign development/management experience

Qualifications:
  • Proven experience leading and collaborating within cross-discipline teams and agency partners
  • Experience managing advertising campaigns from briefing through production and in-market execution
  • History of working closely with agency partners to develop and refine macro creative territories
  • Strategic mind with an ability to think broadly, refine questions, and influence multiple decision makers
  • Highly analytical, motivated, decisive leader with excellent managerial skills

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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