PepsiCo Careers

Trade Marketing Supervisor

Istanbul, Turkey
Marketing

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Turkey - English

Job Description

Auto req ID: 160726BR

Job Description

Main Purpose – what is the main objective/purpose of the role?

1.Lead Commercial Agenda for PepsiCo brands to convert marketing plan into commercial plans to ensure excellent execution to capture incremental volume and profit

  • Lead commercial calendar and determine first focus to direct sales teams.
  • Develop execution guideline for all innovations and national promos.
  • Work collaboratively with related functions to develop new tools such as off-takes, VPO modules, POP’s etc. to support launches.
2. Act as a communication hub within the company between sales and other related teams to establish strong working relationships and ensure business priorities are executed properly at field.

Trade Marketing:
  • Work collaboratively with brand teams to develop and implement projects to deliver brands AOP.
  • Develop commercial initiatives for brands such as sales incentive, retailer programs, offtake tools, VPO modules, promotions to leverage volume and profit.
  • Manage and track Trade Marketing Budget regularly to provide 100% compliance to AOP budget
  • Work collaboratively with CatMan to innovate, develop and recommend execution standards for each sub-channel and follow up the implementation throughout the year.
  • Develop execution guideline for innovations and national promos.
  • Monitor financial performances (break-even, variation, cause of change) to determine the impact of potential strategies/ tactics/initiatives to make fact-based recommendations.
  • Direct RM team to develop tactical products (Multipacks, bundles etc.) to bring incremental growth and provide competitive advantage on the market.
  • Demonstrate effective project management skills by leading multiple projects and teams to achieve results.
  • Provide specific briefs to vendors in line with Sales & TM field inputs and overall brands corporate strategy.
  • Support PO1 Field Team on conducting market tours, customer visits, etc. to build plans and partnerships with key constituents.
  • Create effective internal and external communication of marketing program details, funding, business objectives and results among key constituents.
  • Evaluate impact of key initiatives and provide meaningful performance feedback to key constituents and internal cross-functional teams to maximize business results.
  • Attend regular sales meetings to share brands commercial plans and gain feedbacks of the team on related issues.
  • Provide clear and focused direction (i.e., creative brief) and feedback to the vendor and ensure alignment around the creative strategy and next steps on advertising concepts.

Qualifications/Requirements

  • University graduate (related Business degree)
  • FMCG, Sales, Marketing, TM experience with a total of min 5-7 years
  • Very strong leadership and communication skills with proven track record of delivery
  • High level of business acumen – must be commercially savvy, with strong analytical skills
  • Strong planning, organizing and follow skills together with drive for results
  • Strong collaboration, communication, influence and impact skills
  • Proactive working style and initiative taking
  • Can do attitude and willingness to take on challenges

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular