PepsiCo Careers

Internship : Brand Marketing Beverages

Zaventem, Belgium
Students - Intern

Belgium - English

Job Description

Auto req ID: 160863BR

Job Description

What does the internship involve?

As a marketing intern, you support the Brand manager with every-day marketing tasks for the Retail and Out Of Home (horeca, petrol stations, cinemas, …) channel in BeLux as well as the Shopper Marketing Department for the overall promotion & shopper strategy of the PepsiCo Carbonated Soft Drinks (CSD) categories. The CSD portfolio for this role consists of Pepsi, Pepsi MAX, 7up, Mountain Dew, Mirinda & Gatorade.

Brand Marketing:

You work on the CSD brands in a well-diversified way, building reports and ad hoc analysis of the market on one hand and support main campaigns and product innovations on the other hand. You have the opportunity to get in touch with every actor of the company and the different agencies PepsiCo is working with.

As it is a long-term internship, you also have the opportunity to take on responsibilities and to work on long-term projects:

  • Introduction of new products (f.i. packaging developments);
  • Improvements or relaunches of products;
  • Support digital plans.

Shopper Marketing:
You are also responsible for the development of new concepts/ideas for all in-store communication (as well permanent POS as temporary promotional materials) or materials to support launch of NPDs (new product developments) and marketing events to enforce our market position within the category.

What do we offer you?

At PepsiCo, we are not only proud of our market leading brands, but also attach great value to growth opportunities and personal development. Next to working with inspirational and creative colleagues, we offer sufficient training opportunities to give our professionals the opportunity to achieve great results. At PepsiCo we foster an informal working atmosphere and value everyone’s input and ideas. No day is ever the same and you will constantly be challenged to bring out your best!

As an intern, you will not only be remunerated for your role, which will include travel allowances, but also get several opportunities which will ensure that you have a holistic, and fun experience for six months. For example, you, are given multiple chances to connect with the current interns (10-15) that help in knowledge and experience sharing; get to take home goodies from the company every Friday, to name a few!

About PepsiCo and you!

PepsiCo is one of the largest food and beverages companies in the world. Every day, worldwide, people consume PepsiCo products, more than a billion times. With strong brands like Pepsi, 7UP, Lay's, Tropicana, Doritos, Quaker and Duyvis, we are firmly represented within the Benelux. Here, we work with 1,400 employees at 7 different locations to ensure the success of our company. At PepsiCo we cultivate an informal, dynamic and result-oriented business culture - we strive for success!

At the heart of PepsiCo, is Performance with Purpose — our goal to deliver top-tier financial performance while creating sustainable value for all stakeholders. We believe that delivering for our consumers and customers, protecting our environment, sourcing with integrity and investing in our employees are not just the right thing to do, but that these actions also position PepsiCo for long-term, sustainable growth.


By uploading your CV, for the aforementioned vacancy, you will automatically apply for the Next Interns Day on the 6th of December 2018. During this day the selection for this internship will take place. The deadline for the uploading of your CVs is the 28th of November 2018 (18:00h) and we will invite a maximum of 30 students for this event.

After considering your application, we will give you the opportunity to answer a few questions via a phone interview. For questions regarding this internship vacancy, please contact Valérie Marien (+32.761.97.16 or


Are you someone who:

  • Is fulltime available for 6 months as of February 2019;
  • Has a university degree or similar (Business School or Marketing school);
  • Is result oriented, flexible and you have a problem solving character;
  • Is a pro-active self starter;
  • Is a good team player with a commercial attitude (ready to help);
  • Is multilingual: Dutch/French & English;
  • Is computer literate (PowerPoint/Excel/Word, Internet …).

Relocation Eligible: Not Eligible for Relocation
Job Type: Temporary