PepsiCo Careers

Design Director - UI/UX

Plano, Texas

United States - English

Job Description

Auto req ID: 161853BR

Job Description

The Creative Director for User Centric Design defines the strategic designs for FLNA Go-to-Market future selling experience. They will integrate Consumer Experience, Product Designs, and Digital Solutions to create an integrated experience to delight our consumers. This role will lead a team comprising of employees and contractors to engage HQ and field stakeholders to deliver user-centric sales and service solutions loved by all.

Define the UCD/UX mission, vision, strategy and roadmap

  • Lead User-Centric Design Senior Strategists to develop the experience vision based on the insights gather from the field user engagement
  • Set design vision with integration across Marketing, Design Center, Sales, and Supply Chain
  • Collaborate to define and communicate a clear UX mission, vision and strategy
  • Partner with UX Director, Agile Teams, IT, and external partners to incorporate the designs into production
  • Influence and align design vision across multiple functions and divisions (FLNA, Global Groups, eComm, external partners)
Implement the UCD/UX strategy using various tactics
  • Plan, conduct and synthesize research using standard methodologies and tools (e.g. surveys, contextual observation, interviews, focus groups, affinity maps, personas, archetypes, empathy maps, experience briefs, etc.)
  • Analyze data, generate themes, build insights and develop ideas
  • Prioritize ideas using techniques like the Kano model
  • Visualize ideas using low fidelity to high fidelity techniques. Ex: post it notes, sketches, story boards, wireframes, mockups, prototypes
  • Drive an integrated agile and UCD/UX governance process by interacting with product management and product development teams to ensure design tradeoffs are being discussed and documented
  • Ensure development teams practice UI consistency by leveraging a style guide and a shared component library
  • Balance UI best practices, aesthetics and user research with data and analytics when making design decisions
  • Responsible for building UX Design capability
Continuously improve and take others along
  • Drive progressive thinking and the pushing of boundaries
  • Lead UCD/UX education training program


  • B.A. Design or relevant discipline
  • 10+ years of relevant experience (Design Thinking/User Centered Design)
  • Expert in Sketch, Invision and/or Axure, Full Adobe Creative Suite, Omnigraffle, MS Office tools, HTML and CSS
  • Experience moving to ReactJS environment
  • Demonstrated success leading UX opportunities from concept to successful launch/implementation
  • Experience partnering and delivering with cross functional and divisional groups including Sales, eCommerce, Marketing, Technology, Members and Executives
  • Skills in building teams, goal setting, coaching and developing individuals to achieve targeted results
  • Must have a portfolio with your work - sketch/wireframes/mock-ups, Journey Maps, Research & Insights, and Brand Identity concepts
Preferred Qualifications:
  • Masters degree
  • CPG industry experience
  • UI/UX experience
  • Lean 6 Sigma certified
  • SAFe Agilist certified
  • Project Management experience

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.

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