PepsiCo Careers

Brand manager, Hrusteam

Moscow, Russian Federation

Russia - English

Job Description

Auto req ID: 162499BR

Job Description

Brand Manager, Hrusteam

PepsiCo is home to some of the world’s biggest food and beverage brands. In fact, we produce twenty-two $1B+ brands. Endless Career Possibilities. We believe our marketers should have diverse experiences, not only prior to joining but also while they are working here. That is why we offer a best-in-class developmental program where all of our marketers rotate to learn all aspects of our diverse businesses and brands.

As Brand Manager you have complete oversight of the Brand strategy, including the translation of the strategies into actionable plans that maintain momentum and drive sustainable growth. This role includes management of all consumer touch points for the brand.

Key Accountabilities:
  • Deliver sustainable growth of business & brand KPI's
  • Support the development of brand strategies and overall marketing plans for the brand
  • Develop and Lead the NPD projects from GtM execution plans to in-market launch
  • Manage the day-to-day activities for the assigned brand, ATL and BTL programs, creative materials development and media planning
  • Assist with financial projections and marketing budgeting process; manage budget and financials related to marketing campaigns
  • Analyze market trends and recommend changes to marketing strategy based on analysis
  • Collaborate with sales, R&D, Insights, SC to implement brand strategic plans
  • Participate in key sales and marketing presentations as necessary


Qualifications / Requirements

  • Work experience: 2+ years of experience in brand marketing with big international FMCG companies)
  • Experience with business processes: marketing budgeting, conducting marketing and advertising activities; planning of sales, budget control, brand/product launches, pricing
  • Strong analytical skills (sees connection in data, trends, quickly analyzes complex problems)
  • Good communication and presentation skills
  • Drive for results
  • Fluency in English is a must (both writing and verbal)

Relocation Eligible: Not Applicable
Job Type: Regular