PepsiCo Carrières

Brand Manager Lay’s Benelux


Nederland - Nederlands


Auto req ID: 162981BR

Job Description

Do you want to work for one of the world’s leading Food and Beverage company? On brands used by millions of consumers every day? In a high performing, fun and dynamic team, winning prestigious (marketing) awards such as FNLI Brand of the year, Wheel of Retail and Golden Effie? Making an impact from the very first day you start? Then you have come to the right place! We are recruiting for a Brand Manager Lay’s in our Benelux Snacks Team. A great place to accelerate your marketing career and make a difference!

The Brand Manager Lay’s is a key contributor in the development and execution of the Lay’s marketing plans for both The Netherlands and Belgium, working in close collaboration with colleagues from Sales, Category Management, Shopper marketing, Finance, Logistics, Commercialization as well as our European Marketing Team.

You will be responsible for a dedicated part of the Lay’s portfolio and/or marketing campaigns (for example Lay’s Core PC, our UEFA Champions League sponsorship, etc.), leading the perfect execution of key marketing initiatives such as the roll-out of NPD’s, communication plans (incl TV, online video, social media, etc.) and implementation of new pack designs. You will evaluate performance against aligned KPIs and make recommendations to course correct where needed. Through market analyses (trackers, competitive analysis, consumer insights, etc.) you are fully aware of what is going on in your category and are able to translate these into concrete plans and actions. You will report into the Senior Brand Manager Lay’s Benelux.

The Brand Manager Lay’s position is a great way to accelerate your marketing career with (international) growth opportunities in Marketing and/or other functions across different categories (Snacks, Beverages, Nutrition). Are your ready to join our team?

As a Brand Manager your main responsibilities are:

  • Support the Sr Brand Manager in the development of the Strategic Marketing Brand Plans and Calendar to achieve brand objectives;
  • Support the Sr Brand Manager in building Lay's Masterbrand equity incl winning activation campaigns and relevant innovations
  • Lead the execution of key Marketing Initiatives ensuring project completion on time and on budget;
  • Brief and maintain contact with key (advertising) agencies;
  • Know the business and performance of the brand through tracking and analysis and adjust / develop plans based on this;
  • Stakeholder management: you ensure cross-functional stakeholders are informed / aligned and key information is shared with management to support effective decision making;
  • Manage the Lay’s marketing budget throughout the year
What do we offer?

Within PepsiCo we are proud of our nr 1 brands, but also care a lot about your career possibilities and personal development. This year we were awarded again as the Top Employer in the Benelux! You'll work together with inspiring and creative colleagues and we offer you many development opportunities in order to make sure our employees will be successful! In yearly cycles your progress will be discussed with you. Based on these outcomes as well as your long-term goals, your personal development plan will be determined.

Next to this challenging role we also offer competitive compensation and a fantastic range of flexible benefits, including an excellent pension scheme, 29 free days, and other benefits like a gym discount. We work with a bonus scheme; your own results have influence on your bonus.

About PepsiCo

PepsiCo is one of the leading food and beverage companies worldwide, producing a wide range of brands, including Pepsi, Lay's, Quaker, Doritos, Duyvis and many others. In the Benelux around 1600 people are working at PepsiCo at 8 different locations. Within PepsiCo you'll experience an informal, dynamic and result-oriented atmosphere - together we win!

Next to this PepsiCo is focused on delivering sustainable long-term growth while leaving a positive imprint on society and the environment - what we call Performance with Purpose. Our focus includes transforming our portfolio and offering healthier options while making our food system more sustainable and communities more prosperous. In doing so, we believe we will pave the way for PepsiCo's future growth and help other thrive.



  • You have a university degree or similar;
  • Relevant experience in (FMCG) Marketing (5+ years);
  • You’re a pro-active self-starter, entrepreneurial and you have a ‘get things done’ mentality;
  • You have strong communication skills, are persuasive and able to inspire and take others with you;
  • Assertive;
  • Teamplayer with strong project management skills;
  • Flexible, positive and able to organize, coordinate and manage change under time pressure;
  • Strong analytical skills;
  • Open minded to other cultures;
  • Languages: Dutch and/or French and English.

Relocation Eligible: Not Applicable
Job Type: Contractor