PepsiCo Careers

Trade Marketing Assistant (Outsourced)

Athens, Greece
Marketing

Apply
Greece - English

Job Description

Auto req ID: 163351BR

Job Description

Main purpose
· Design and implement the annual TT Trade Marketing Calendar (in store activation programs, W2M , relaunches, post evaluation of main Activation platforms )to achieve business and brand objectives.
· Lead process of design & implementation of all instore brand visibility projects as well as sales tools & p.o.p material, support any tailor made initiatives.
· Design Cooler/ racks plannograms
· Prepare monthly promo directions & ensure Mktg/Sales alignment
· Allocate and control the annual TT Trade Marketing Budget
· Actively participate in weekly D&S and PMR meetings

Design and implement the annual TT Trade Marketing Calendar to achieve business and brand objectives

· Support the development and implementation the W2M of new product launches or relaunches ( Ivi csd’s ) and support Commercial Strategic plan MWB through instore activation programs

· Brief advertising agencies for designing In store activation programs and lead the implementation

Lead process of design & implementation of all instore visibility projects as well as tools & p.o.p material, support tailor made activations

  • Develop perfect store plans ,secondary displays & rack placement
  • Brief suppliers for designing sales tools ( Racks, p.o.p material) to support for in store activation programs , tailor made activities & new product launches
  • Evaluate current & propose new innovative adding value Sales tools ( racks,p.o.p material, sales organiser etc.)
  • Coordinate the purchase & distribution of Sales tools & p.o.p material to timely support Sales Dpt

Allocate and control the annual TT Trade Marketing Budget

  • Propose budget allocation per brand /initiative & maximize spending effectiveness.
  • Budget monitoring & reconciliation on a monthly basis .

Qualifications/Requirements

  1. Key Skills/Experience Required

· High level of business acumen
Þ Strong grasp of general business environment
Þ Strong analytical & synthesis skills
Þ Commercial savvy
Þ Time & project Management
Þ P& L understanding
· Executive maturity
Þ Networking, collaborating & influencing
Þ Interacting with mid level management
Þ Developing and managing own agenda
· Well developed communication skills
· Results orientated
· Team player
· University educated
· MS office & Internet literate
· Language skills: Excellent level of English
· Minimum 2 year experience in commercial function ( Trade Marketing , marketing, Sales)

Relocation Eligible: Not Eligible for Relocation
Job Type: Contractor