Sales Developer Sub-wholesale/Traditional Trade Liège/Luxembourg

Job Description

Auto req ID: 164895BR

Job Description

Main Purpose

The Sales developer will be responsible for sub-wholesalers and its end customers, vending customers and traditional trade outlets (Convenience, Forecourt, non-food led stores). The Sales developer will collaborate with the sub-wholesalers to secure and develop business opportunities and will build a strong relationship with his customer in order to create long term growth. He/she should be able to secure the development and sustainability of a gold standard Traditional Trade Outlet Portfolio in his/her part of the country. He/she will use his/her high selling and negation skills, best practice and networking to hunt and convert outlets from competitors with focus on the long term relationship and win –win situations.


  • Profound customer understanding (background, wholesaler, Sub wholesaler structure, customer strategy, traditional trade channel structure, etc.)
  • Deliver AOP objectives for all Categories (Savoury – Beverages) w/I budgets (volume, gross sales, net revenue, NOPBT)
  • Negotiation, implementation and follow up of agreements
  • Defend, secure and develop vending volumes and negotiate contracts
  • Identify and capture business opportunities within allocated accounts and new accounts
  • Perfect implementation and follow up Coolers and racks present at our customers: plano, volume, place, pricing, etc
  • Close monitoring of customer investment (budgets).
  • Develop and execute activations within budget limits together with customers to create additional volumes
  • Selling in of folder promotion of top 6 wholesalers
  • Optimization of assortments and introduction of new products.
  • Analytical skills. Use market data (eg. sub wholesale data, Customer data, etc) to communicate conclusions to the appropriate outlets. Use of basic P&L to negotiate Pay for performance contracts
  • Secure implementation of a Field Action Plan.


Key skills / experience required

  • Strong communication, persuasion and relationship management skills with the ability to interact and communicate with different levels in the company and within the customer – open & clear
  • Strong business acumen, Profit&Losses attitude
  • Able to translate strategic vision to the work floor
  • Excellent negotiator with a feeling for facts and figures
  • Result-oriented and driven towards growth
  • Strong administration skills
  • Calculated risk oriented
  • Entrepreneur & hunter
  • Change Management : how to do it better (internal & external)
  • Priority management skills and ability to multi-task
  • Hands-on mentality, Willing to ‘roll up his sleeves’
  • Team player
  • Flexible working schedule
  • Bi-lingual: Dutch or French – English

Relocation Eligible: Not Applicable
Job Type: Regular