PepsiCo Careers

KAM, O2O重点客户经理,O2O渠道

Shanghai, China
Sales

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China - English

Job Description

Auto req ID: 166450BR

Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China.

Role:
- Analysis and define business opportunities under new retail environment to ensure sales target achievement as a growth engine

Accountabilities:
- Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;
- Analysis and define the account new retail opportunities , make proper suggestions to superior for decision making;
- Coordinate the KAM/Customer team/field sales team/Trade Marketing/Supply chain/IT to ensure the best new retail performance

Measurements:
● Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth;
- Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers;
- Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions);
- Support account group JBP achievement for online channel.
- Monitor and manage annual trade expenditure to help superior control the ROI;
● Analysis and define the account new retail opportunities , make proper suggestions to superior for decision making;
- Work out O2O/B2C annual promotion calendar and customized campaign
● aligned with Marketing & Trade marketing strategy
- Identify potential opportunities, communicate those and recommend possible solutions to superior
- Manage O2O ROI and balance group A&M resource investment
- Work out analytical report for quarterly and review annually new items investment;
● Coordinate the KAM/Customer team/field sales team/Trade Marketing/Supply chain/IT to ensure the best new retail performance;
- Ensure that all the brands and assortments are properly listed, implemented and merchandising;
- Monitor and check store’s performance to ensure store implementation as company policy;
- Pro-actively coordinate related departments for market information and support;
- Share and communicate monthly O2O platform by account report

Working Relationships:
Internal:
- Reports to Group Key Account Manager directly
Work closely with KAM/Customer team/field sales team/Trade Marketing/Supply chain/IT
External:
- Buyer/E-Commerce Dept. from Key Account

Qualifications/Requirements

Requirements:
- College degree or above; CET 6 or above
- Great at Word, Excel, Power Point
- At least 6 years experience in FMCG sales, with at least 2 years of key account management or E-Commerce in FMCG
- Familiar with MT key players in the market
- Strong selling and negotiation skill
- Good communication skills
- Resilient and can work under pressure

Relocation Eligible: Not Applicable
Job Type: Regular