Assistant Category & Insights Manager

Job Description

Auto req ID: 170015BR

Job Description

Assistant Category & Insights Manager – PepsiCo, Ireland

We’re looking for an Assistant Category & Insights Manager to join our friendly team in Dublin. This is pivotal role within the team supporting the category management strategy across key customers as well as driving meaningful and actionable best-in-class insights.

This role will work closely with the Customer Category Manager as well as with the Marketing and Sales functions across category, shopper and customer initiatives, whilst maximising return on investment from every category partnership investment.

Insights @ PepsiCo

Insights are incredibly important at PepsiCo. We’re constantly analysing and tracking trends and opinions on a range of different topics. We need to make sure we’re delivering that our customer and consumers want right now, and what we think they’ll need in the future. We have insights teams that specialise in all aspects of FMCG business - Market, Consumer, Customer, Shopper and Sensory. They are heavily embedded in our Commercial and R&D communities, and the analysis they provide is the driving force behind business decision making.

What does great look like at PepsiCo?

  • Deliver Growth. You’ll be supporting in implementing the category strategy and agenda across all strategic customers in Republic of Ireland and Northern Ireland, delivering category growth for formal and informal category partners in Crisps and Snacks and Juice.
  • Own the next-generation suite of sales support materials, including Visual Aids and Selling Decks, supporting Accounts Executives to step-change engagement with key customers.
  • Create Efficiency - Maximise return on investment from category partnerships working to prioritise category growth initiatives
  • Best-in-class insight provision through monthly and ad-hoc reports and analysis, including supporting role in Situational Analysis, Top Line share view, Must Win Battle scorecards, monthly performance trackers with the ultimate ownership of the Insights dashboard.
  • Managing and building strong relationships with external agencies and suppliers including market data agencies (Nielsen, Kantar, Dunnhumby, Talysis)
  • Drive Future Success - Leading and delivering the launch of NPD in our customers through compelling selling stories


What are we looking for in you?

You’ll have a passion for using insights to drive business decisions and impact. You’ll be a Nielsen, Kantar, Dunhumby & Excel super user with the following experience:

  • Proficient in planogram creation tools
  • Experience in creating customer and trade selling decks and Vas with customer facing experience
  • Direct customer-facing experience, including management of range reviews and refreshes
  • Ability to multi-task and work collaboratively across related functions in a fast paced environment.
  • Category Management or customer marketing experience
  • Direct customer-facing experience, including management of range reviews and refreshes
  • Ability to multi-task and work collaboratively across related functions in a fast paced environment.
Why PepsiCo?

PepsiCo UK is home to some of the world’s most loved food and drink products. Making every day favourites like Walkers Crisps, Tropicana and Quaker Oats, we have a fantastic reputation for developing and launching products that our consumers love. We have a commitment to invest in our people, whatever your career aspirations - We pride ourselves on being a great place to work and have recently been voted a Top Employer for the eighth year in a row!

Careers at PepsiCo, Ireland

In Dublin and Antrim (Northern Ireland), we have our Franchise and Operating business and are in the Top 15 Suppliers of Food & Beverages in Ireland. This is an organization with roles in Commercial, Sales, Marketing, Finance, Supply Chain and Logistics. We ensure that people living in Ireland are no strangers to PepsiCo's portfolio of juice, food, snacks, carbonated and non-carbonated beverages. Our brands are the Iconic brand 7UP, Pepsi Max, Lipton Iced tea, Tropicana, Naked, Walkers, Doritos and many more Snacks, Juice and Soft drink brands, which enjoy strong positions within the marketplace and are loved by consumers throughout the geography. We are a highly motivated team of 60 employees, with a clear ambition to retain and develop our great work environment and to deliver solid business performance. We pride ourselves on our superb work force. The people in this business genuinely care about doing a great job! We have a common goal - strive to continuously improve our business performance and our own personal development.

Relocation Eligible: Not Applicable
Job Type: Regular