In an ever-changing consumer landscape characterized by an increasing number of better-for-you options, category captaincy in Water is critical to the long-run success of PepsiCo’s North American Beverages (NAB) portfolio agenda. As the Water+ team, our job is to accelerate growth with a multi-brand water portfolio, doubling the business to $3B by 2021 and becoming the undisputed leader in branded water solutions to meet & shape consumer needs.
Critical to achieving this aggressive goal is driving outsized performance with core Retail and strategic growth customers. The Senior Manager of Water+ commercial marketing is responsible for translating each unique brand agenda into channel- and customer-specific marketing plans. This individual will partner closely with the relevant cross-functional partners to set goals, build programming and deliver smart execution that amplifies brand messaging and enables us to outperform category growth.
Lead ongoing relationship with key customer & channel partners to ensure plans are built and executed according to brand strategy
Identify opportunities to tap into unique channel properties for incremental brand-building value
Partner with channel leads to evolve long-term brand strategy
Provide support for/input into the annual operating plan process and serve as conduit for translating the Water+ AOP agenda into channel- and customer-specific priorities, tools and plans
Collaborate with Innovation on execution of channel-specific propositions
Oversee periodic scorecarding of Water+ strategic growth channels performance; leverage reporting, category expertise, strategic analysis and insights to identify incremental opportunities
Serve as Water+ representative to key customer meetings and new business pitches
• Minimum: Qualification: Undergraduate Degree
• Preferred: MBA
•Minimum: 10 years prior experience (if Undergrad degree only) OR 8 years of prior experience (if Advanced degree)
•Preferred: Prior Marketing experience within consumer packaged goods
Job Type: Regular
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.
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