Director of Communications

Job Description

Auto req ID: 173756BR

Job Description

The Division Head of Communications is focused on building and executing a strong internal and external communications strategy in support of our North American beverage brands, Division business and executive leadership team. Working in partnership with the Sector communications team, the primary focus of this role will be to develop and execute fully integrated internal and external communications programs that dovetail with business strategy and initiatives, and are in keeping PepsiCo’s overarching corporate strategy. Strategic direction must be coupled with the ability to garner positive media coverage and create excitement, buzz, word-of- mouth and engagement among internal and external audiences. The role must also serve as a first line of defense in dealing with issues that arise within the Division geography. This role is both proactive and reactive and will focus on:

  • Creating, promoting and maintaining effective employee engagement programs that helps architect a distinctive Division culture and builds morale from day one
  • Incubating community relations initiatives that ingratiates PBNA Division in the communities in which it operates, with a special emphasis on programs and tactics that engage across a wide spectrum of diverse stakeholders, cultures and communities
  • Helping to maintain, advance and promote partnerships, and customer and bottler relationships
  • Crafting and executing executive visibility and thought leadership agenda for Division President and Division leadership teams, as appropriate
  • Establishing, populating and maintaining Division communications channels
  • Working in a seamless integrated manner with Sector colleagues, particularly on brand communications and PBNA corporate communications
  • Serving as first point of contact on Division specific issue management and stakeholder engagement

Qualifications/Requirements

  • Approximately 10-12 years of experience in a dynamic news-making consumer products environment. Experience in core lifestyle, food & beverage, technology, crisis communications and government and community affairs a plus
  • Outstanding public and community relations skills, including the experience and confidence to drive coverage, conversation, engagement and relevance
  • Strong story-telling skills a must, with the ability to build a narrative, identity and programs around a business and its leaders.
  • Solid experience using digital and social media as a lead element, and as an integrated element, throughout function outputs
  • Experience in content creation & social and digital channel management
  • Desire and fearlessness to utilize non-traditional, out of the box thinking and approach to craft impactful employee engagement initiatives
  • An understanding of how to leverage traditional, social and new formats to convey messaging internally and externally
  • A entrepreneurial mindset
  • Excellent writing skills, particularly under tight deadlines and through a consumer, partner and employee consumption lens
  • Great judgment, empathy, perception and ability to ascertain a situation quickly and effectively
  • Grace under pressure and a comfort level in dealing with senior executives in intense situations
  • A deep awareness of the challenges facing global food and beverage companies
  • Flexibility and open-mindedness to changes in direction and the addition of new assignments
  • Bachelor’s degree from four-year college or university
  • Regional travel required

This role will be based in Irvine, CA, and report directly to the Vice President, PBNA Communications functionally and to the Division President, operationally. This role will be part of the Division Leadership Team and serve as the communications subject matter expert within the Division.

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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