Analyst, Portfolio Media Analytics, FLNA

Job Description

Auto req ID: 175496BR

Job Description

Analyst, Portfolio Media Analytics

Does the status quo bore you? Do you defy convention? If so, you might be the perfect candidate to help fuel our organization’s passion for what's next. Be a part of building iconic brands including Lay’s, Doritos, Cheetos and Tostitos through the application of cutting edge technology and the latest solutions in advanced media analytics.

The D3 Portfolio Media Strategy & Analytics Team is looking for a strategic, results-oriented Analyst who thrives in a fast-paced, innovative marketing environment. Act as the internal paid and owned media analytics expert leading day to day oversight of key analytics work streams across our full Portfolio of brands. This role will also oversee delivery and ongoing implementation of the learning agenda in coordination with the NA Media Team and our CRM and Media Agencies. The successful candidate will hone skills in building strong team dynamics, influencing up to the highest levels of the organization.


Media Analytics Execution (60%):

  • Lead the tracking of brand media investments by vehicle and in collaboration with Media / Analytics agency partners to identify opportunities for optimization of efficiency and effectiveness
  • Lead the tracking of Portfolio owned media performance (for individual brands and Portfolio CRM)
  • Support delivery of bi-annual MMM analysis and synthesis with an eye to delivering actionable recommendations for improved performance
  • Lead annual media forecasting / scenario analysis process as well as successful turnaround of ad hoc requests with Analytics Agency
  • Contribute to Quarterly Media Learnings Reports (Compendium) which are circulated to senior management and shared directly with Brand Teams
  • Develop a “test-measure-learn” approach and produce clear and detailed reporting on audience performance analysis, leading to data driven decisions that positively impact the business

Partnership/Collaboration (20%):
  • Liaise across a breadth of external (media agency, analytics / measurement partners, creative agencies, media partners) and internal (Brand Teams, Finance, Consumer Insights, Comms, DX, Foodservice, Ecommerce, BIS) stakeholder groups
  • Act as FLNA Executional Media Analytics Lead with Facebook, Snap, Google, Amazon and various others
  • Ensure brand and agency adherence to process and timelines
  • Develop and ensure adoption of standardized tools, processes and timelines where relevant

Thought Leadership & Strategic Thinking (10%):
  • Responsible for driving superior media ROI and sales contribution through rigorous analysis of historical performance
  • Act as the subject matter expert for the brand teams with media / analytics agencies
  • Contribute to advancement of FLNA’s digital measurement agenda – this involves crafting strategy, design of studies and oversight of execution in partnership with agencies and brand teams
  • Support in building out media AOP (Annual Operating Plan)
Ad Hoc Projects (10%):
  • Lead dedicated analytics-related projects on an ad hoc basis (for example, support creative meta-analysis project)

Skills & Capabilities:
  • Must be immersed in digital culture, familiar with emerging trends and technologies
  • Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
  • Strong Collaboration and Project Management skills
  • Strong analytical skills
  • Creative thinking and problem-solving skills
  • Demonstrated ability to develop and cultivate relationships
  • Takes initiative to leverage insights to draw sound conclusions and translate them into actionable recommendations
  • Ability to communicate technical concepts and ideas to non-technical audiences
  • Ability to work independently while being a part of a performance driven team
  • Excellent written and verbal communication skills
  • Strong capacity for leading change, dealing with ambiguity and providing creative solutions to complex challenges


Education & Experience:

  • Minimum Qualification: Undergraduate Degree
  • Preferred: Concentration in Marketing / Analytics, or New Media preferred
  • A minimum of 1-2 years of previous media experience (if Undergrad degree only) OR 1 year of prior media / analytics related experience (if Advanced degree)
  • Experience in media measurement solutions (ie: MMM, closed loop and brand lift measurements)
  • Previous experience in marketing, communications, PR, digital marketing, and/or email marketing required
  • Candidate must be passionate about digital media and data driven marketing
  • Candidate must be comfortable leading in a highly dynamic, data driven environment
  • Candidate must be meticulous regarding project management and measurement methodology
  • Experience working with cross functional teams and track record of success in effectively managing agency partners

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.

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