Brand Design Manager

Job Description

Auto req ID: 175907BR

Job Description

Who We Are…
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

We are a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our team’s mission is to lead the innovation agendas in order to accelerate PepsiCo’s Global brands and businesses and transform our beverages and foods and snacks portfolio beyond its core. We innovate with intent; to solve real problems, for real people, in the real world. We innovate to incite positive change – for people, brands, business and the world around us.

What You’ll Do…

The Global Brand Design Manager is a designer responsible for the management and execution of comprehensive brand and graphic design projects within the portfolio for Global Foods, primarily focused on Quaker. Successful candidates will demonstrate superior ability to inspire and engage cross-functional teams, and drive from ideation to execution quality brand design solutions, directly executing them or working with external partners.

The main objective of this role is to execute major brand design projects across the global portfolio. This means planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met.

Accountabilities:

Design Project Management: Responsible for partnering across disciplines within PepsiCo and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time. Energizes and leads both the internal team and external design resources from idea phase to commercialization. Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company and Division expectations are met.

Brand Design Development: Takes ownership of the visual identity for specific brands in the portfolio, working in collaboration with the Chief Design Officer, the Global Group design leader and the other design leaders, cutting across brand, product, packaging, marketing equipment, and advertising.

  • Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members
  • Participates in research activities and effectively translates customer needs into actionable design requirements.
  • Execute those requirements into design solutions
  • Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases
  • Ensure thorough consideration of all project variables and that the final solution will perform as planned.
  • Design R&D and Innovation: Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions
  • External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network

Qualifications/Requirements

  • 7+ years of deep brand design experience
  • Extraordinary design taste
  • Expert in using the Adobe Creative Suite softwares
  • Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
  • Can effectively influence senior levels in the organization across regions and functions
  • Can get things done through formal and informal channels
  • Effectively communicates (verbally and written) with internal and external stakeholders across all levels
  • Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
  • Must be willing and able to travel 15% of the time

Relocation Eligible: Not Applicable
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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