Revenue Management Manager

Job Description

Auto req ID: 176318BR

Job Description

Role:

  • To develop pack price architecture
  • To design trade spending strategy
  • To provide guidance on mix management as commercial policy
  • To develop pricing by channel and account
  • Set Mix Management Targets and oversight execution

Accountability

Pack Price

  • Run Pack Price Diagnostics to help identify opportunities
  • Populate Occasion Matrix and Align commercial team on current role of packs and white space
  • Lead insights projects (Pack U&A, Perceived Value, P3) to facilitate understanding of role of packs
  • Mine existing studies and present findings - to key stakeholders - that elevate their understanding on the role of packs
  • Facilitate pack price session to develop brief for P3 Study, Pack U&A perceived value
  • Engage with Region/Sector/Global and research agency to translate brief into agency proposal
  • Oversight field work for P3, Pack U&A Perceived value
  • Familiarize with Sector report and download findings to MU audience
  • Liaison with Finance/Operation/R&D on Pack Initiatives
  • Working closely with Sales and trade marketing on 360 launch program and activation. (Positioning, POS, TV, Incentives, Trade Push)
  • Support innovation process for new packs when needed

Trade Spend

  • Facilitate Channel and Account Segmentation
  • Identify key priorities for investment from model store (space, in-store activities, location etc.)
  • Develop spend strategy by sub-segment that maximizes channel/account opportunity and captures investment priorities
  • Set Commercial Policy that summaries spend strategy and provide execution guardrails

Mix Management

  • Develop with Sales Leaders mix targets by geography/channel to achieve Net Revenue and MC targets
  • Review Mix Management Levers and develop mix strategy to achieve targets
  • Track execution and course correct when appropriate

Pricing

  • Oversights execution of price points in levels of value chains to achieve targeted results
  • Manage trade terms by channel and account in adherence with commercial policy
  • To manage pricing and discount in system as business competitive requirement

Qualifications/Requirements

Job Qualifications

  • University graduate in Management or related fields
  • At least 8 years' experience in FMCG, full-fledge experience of commercial finance or consumer & customer marketing would be advantages
  • Good command of written and spoken English
  • Good interpersonal and communication skills
  • Good management skill on projects and business partners
  • Good people management and coaching skill
  • Attend to details and multi-tasking
  • Good analytical skill and strategic thinking
  • Creative, efficient and independent

#LI-APAC

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular