General Manager Austria & Switzerland (m/w/d)

Job Description

Auto req ID: 176346BR

Job Description

  • Business Strategy + Results (Portfolio/Go-to-market Systems)
    • Lead, and develop the mid-term/long-term strategy for the territory jointly with the BU teams. Provide strong focus on brand growth, share of market, profitability and sustainability.
    • Establish effective working relationships with key stakeholders internal (BU-GM, BU-CFO, BU-CMO, Category Leads, etc.) and external (Bottlers/Distributors/Customers, etc.).
  • 3rd party Strategy Development
    • Develop the 3rd party strategy and portfolio strategy jointly with the bottlers and distributors to deliver the plan volume and contribution.
    • Responsible for developing and executing the strategy and tactics for achieving the territory's volume and net revenue plans.
  • Marketing
    • Together with the BU marketing team and the category groups lead the development of the local marketing strategy and plans. Provide detailed executional direction and results tracking for key programs together with the bottlers and distributors.
    • Ensure marketing strategy and programs are consistent with brand guidelines and appropriately matched to the 3rd party partners capability and financial resources.
  • Customer Selling / Customer Network
    • Together with the bottlers and distributors develop the trade calendar and key customer annual plans.
    • Call on decision makers at key customers together with the 3rd party partners within the territory to develop the effectiveness of the Pepsico portfolio.
    • Leverage fact based selling and strong professional relationships to achieve mutually agreed objectives with the bottlers and distributors with the customers.
  • Leadership and People Development
    • Lead and manage the direct report demonstrating Pepsico’s vision & values.
    • Cooperatively engage with the matrix of stakeholders (BU, Category Groups,Marketing, Finance, Supply Chain, Bottlers, Distributors, etc) to lead and influence key decisions inorder to deliver business growth objectives.
    • Lead the diversified structure of GTM systems for the different bottlers and distributors looking for synergy and simplification.
    • Own the 3rd party agenda on CEO level with external partners including 2 Bottlers (Aproz/Migros CH, Voeslauer AUT) and 3 Distributors (Promena CH, Mautner Markhof AUT, Maresi AUT).
    • Continue to develop personal leadership and managerial skills by participating in 360, MQPI, and OHS surveys. Actively seek feedback to improve overall effectiveness in the role.


  • Knowledge / Experience:
    • Education: University Degree MBA
    • 12+ years Marketing and Sales experience, mainly in FMCG
    • 4 + years experience in the Swiss market
    • Fluent in German and English, French preferred
    • Strong commercial knowledge and a proven commercial track record including strategic thinking, brand positioning, advertising, consumer promotions, media planning and buying and Sales
  • Major Operating Competencies:
    • Ambitious and commercially driven with a passion for driving outstanding business results.
    • Has an analytical approach, strategic in thinking, methodical and systematic in approach while simultaneously portraying a can-do mentality to get the things done
    • Strong innovator, independent and decisive. Takes initiatives and is a “self-starter”, creative, with strong ability to “think outside the box”, questioning/challenging the status quo and able to bring genuine new sales & marketing insights and ideas to the organisation.
    • Personal resilience, operates successfully under pressure and if necessary flexible, accepts that solutions can also be achieved along other routes than planned.
    • Excellent communicator, persuasive, able to operate & collaborate at different levels inside and outside an international organisation. Strong influence, motivation and networking skills.
    • Clear thinker with excellent written and verbal skills.
    • Flexible and able to adapt to new scenarios and business situations.
    • Intellectually strong, smart and quick thinking with the desire and ability to contribute and add value to the overall business agenda.
    • Natural leader who through his/her personality and impact is a motivational & efficient/effective leader and team-builder. Perseverant, does not lose sight of the ultimate goal, good coach, sets priorities and takes responsibility.
    • Challenging but motivational leadership style, able to thrive within a strong change agenda, take tough decisions when appropriate and operate with confidence and enthusiasm.
    • Broader understanding of multi category environment and context, as well as of the full business agenda

Relocation Eligible: Not Applicable
Job Type: Regular