Senior Manager - Franchise Development

Job Description

Auto req ID: 178204BR

Job Description

Main PurposeAs the Customer Marketing / Market Development Manager, this role must develop a sustainable franchise business to grow share, volume and profitability for both PEP and the bottler by integrating PepsiCo brands as a priority into bottler objectives. Build capability of the FOBO Partner by designing the blueprint of long term growth - by brands, packs, channels, key customers and geographies- in partnership with the PepsiCo brand marketing teams. The role must …

Lead the consumer and portfolio thinking on the joint business planning process with Marketing Director – 3 Countries
and the Franchise Director – Bangladesh.
Ensure a line-up of the right products for the bottler organization by bringing together the PEP organization to deliver the same (marketing, tech ops, finance, R&D etc)
Ensure the right financial model for each product in the portfolio to deliver to both PEP and bottler priorities
Develop and execute effective marketing plans and support them through well planned BTL activations

Detailed Accountabilities-
Joint business planning with Transcom leadership

Partner with the Franchise Director & C Marketing Director – 3 countries to lead in building the portfolio plans with PEP category teams and the Bottler leadership teams
Build the consumer/customer part of the JBP to ensure integration of bottler thinking and alignment in building the future portfolio
Lead the BDA(COOP)/AOP planning process in collaboration with the relevant team members across PEP & the bottler
Work with the PEP and bottler teams to build out profitable business models for successful expansion of the product range into the NCB/healthier beverages space
Institutionalize/run the stage gate process for franchise to ensure alignment of interests in portfolio decisions leading to commercialization of NPDs in collaboration with both teams
Business Development

Play a lead role in developing and execution of AOP (Annual Operating Plan), including planning
& implementation of marketing initiatives
Work closely with BU Marketing and Sales team to develop the annual plan for Brand, Pack,
Channel and Global, Regional and Local key customers within the territory.
Set clear performance expectations to achieve volume growth. This will include aligning Senior
Management on investment in new equipment, pricing, promotions & Key Customer marketing to achieve company’s sales & profit objectives.
Developing local opportunities in sync with Business Unit priorities
Leverage Strategic Innovations (Product/Packaging) to build a powerful marketing mix that will create a
stronger blueprint for growth.
Channel Management

Develop and Drive Channel Initiatives in the Organized and Traditional Trade
Develop & Drive new sales & marketing initiatives in emerging channels
Develop market presence standards (merchandising and signage) in coordination with Market Unit General Manager, Unit
Manager, Central Marketing and Sales function
Deliver Brand/Pack presence guidelines / standard to market
Financial Planning and Control

Work with the category, finance teams and the bottler to build a portfolio that delivers on the financial metric requirements for both PEP and the bottler
FMA - Manage “Field marketing” budget for the Units and ensure compliance with all regulatory systems of the company

Innovation & NPDs

Own the innovations portfolio and ensure delivery of planned volumePlan the NPD Launch as per the BU
Plan across Franchise and ensure a successful activation

Anchor and customize the launch Plan for New Brand/Pack/SKU/Promo Pack as per the Franchise business needs.


  • Sales and Marketing experience including beverages industry experience with a minimum experience of 10 years
  • MBA from Premier institute would be preferred
  • Strong presentation, analytical, inters personal, leadership and negotiation skills

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular