Marketing Manager, Lay's Brand Communication, NPC;市场经理,乐事品牌沟通,NPC

Job Description

Auto req ID: 179293BR

Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China.

Role:
- Drive business and brand value for the Lay’s NPC brand through consumer-centric communications and engagement campaigns; relevant new innovations; and effective collaboration with agencies and cross-functional partners

Accountabilities:
- Partner with senior brand leaders to develop holistic consumer engagement and data-driven marketing programs to build brand equity, consumer loyalty and drive sales
- Collaborate with external agencies and internal stakeholders (e.g., design) to deliver the best creative content efficiently and effectively
- Lead execution of selected campaigns and / or innovation work streams, and manage day-to-day aspects of the brand
- Work closely with sales and trade marketing to ensure successful landing of new campaigns (and products) into the market
- Partner with cross functional team members to help develop and commercialize new innovations

Measurements:
- Net revenue
- Gross margin (for new products)
- Share
- Brand equity and health metrics

Work Relationships:
- Co-work with Trade Marketing and Sales Department
- Collaborate and influence R&D, Ops, Finance and cross-functional teams on new innovations
- Partner with insights, media and digital team
- Collaborate with creative, media, design and promotion agencies

Qualifications/Requirements

Requirements:
- Bachelor degree or above
- 7 years or above of brand marketing/brand management working experience, preferably in CPG industry
- Strong marketing fundamentals and ability to independently lead brand communication & media campaigns with cross functional teams and external agency partners
- Creative excellence and digital engagement experience
- Outstanding strategic thinking and analytical skills
- Passionate, self-motivated, and resilient with a strong sense of responsibility and commitment
- A great team player

Relocation Eligible: Not Applicable
Job Type: Regular