KAM, JD;重点客户经理,京东

Job Description

Auto req ID: 179683BR

Job Description

This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China.

Role:
- Start, develop and manage the business of E-customers and thus find a model of E-Commerce channel.

Accountabilities:
1.Work together with GKAM to implement E-Commerce strategy, tactics and program based on shopper insights to drive account profitable & sustainable growth
- Comprehensively understand the market in assigned E-customers to provide excellent services to customers and build up strong working relationship with customers
- Work with ETM to deliver revenue and volume targets for the E-Commerce channel by focusing on sales drivers (assortment, pricing, merchandising/ promotions)
- Develop/use tracking and reporting tools to monitor the sales performance
- Support superior to negotiate the E-customers annual contract
- Monitor annual trade expenditure to help superior control the ROI
2.Analyze and define the account growth opportunities, make proper suggestions to superior for decision making
- Analyze and review business data to provide further improvement action plans
- Identify potential opportunities, communicate those and recommend possible solutions to superior
- Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy and get MU’s support
- Work out analysis report for quarterly and review annually new items investment
3.Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best execution on E-channel
- Ensure that all the brands and assortments are properly listed, implemented and merchandising
- Monitor and check web page to ensure price accuracy and promotion execution
- Pro-actively coordinate related departments for market information and support
- Share monthly OFR tracking report with MU and operation team
- Communicate OOS tracking report with MU relative colleagues
- Develop the capability of manage E-customers and find a sustainable growth model of this channel
- Provide performance analysis and recommendations on assigned account
- Effectively develop and deploy “Best Practice” tools with other FMCG’s E-Commerce channel
- Share knowledge and insights with relative departments to make clear of this E-channel

Measurements:
1.Growth KPIs
- Volume, revenue and growth
- Growth building block KPIs (penetration and freq.)
- JBP KPIs
2.Productivity KPIs
- D&A%
- S&D%

Work Relationships:
- Work closely with MU sales, Logistic, Commercial Finance, Trade Marketing and Supply Chain team
- Buyer/Merchandiser from E-customers
- Other FMCG’s E-channel KAM

Qualifications/Requirements

Requirements:
- College degree or above
- CET 4 or above
- Good at Word, Excel, Power Point
- At least 6 years work as Key Account management in FMCG
- Familiar with MT key players in the market
- Strong selling and negotiation skill
- Good communication skills

Relocation Eligible: Not Applicable
Job Type: Regular