Insights Manager (Media & Digital analytics, MMM & Strategic market analytics)

Описание вакансии

Auto req ID: 182100BR

Job Description

Building business partnering with Media, Digital and Revenue Management
- Consult on Media Plans and provide recommendations on further improvements
- Lead Test&Learn agenda on Media and non_price promo initiatives including coordination between category teams and departments as well as results wiring on different forums
- Partner with In-house media team on planning, briefing, media analytics, and data strategies
- Build and improve partnership with RevMan consulting on price and promo strategies
- Drive sellout data pilots to develop capability in collaboration with Customer Activation team, Media Agencies, Sector and internal partners (Media, Insights, Marketing, RevMan etc.)
- Support personalization capability development through analytical support

Leading MMM (Marketing Mix Modelling) center of excellence helping to wire results into business
- Expert support of ad-hoc projects led by category analysts
- Yearly MMM updating for key brands
- Driving constant improvements of MMM program
- Ensure excellent partnership with other functions and external partners

Unlocking Digital capabilities to drive better ROI
- Be an integral part of the team building Digital capabilities in Russia (MMM, Consumer Relationships Management, Social listening, Digital communication platforms assessment, Digital habits understanding, etc).
- Lead Digital for Insights. Look for opportunities to introduce new Insights tools to PepsiCo

Qualifications/Requirements

University degree
5+ years of Insights experience with exposure to digital measurement and econometrics
Strong analytical thinking with proven ability to connect data & insight from different sources into sound business recommendations
Experience of marketing campaigns ROI evaluation
Deep understanding of digital media environment
Ability to effectively navigate in a highly matrixed environment and get things done through formal & informal channels
Passionate about digital media and data driven marketing
Fluent English
Ability to effectively work with large amount of stakeholders
Excellent project management skills

Relocation Eligible: Не применимо
Job Type: Постоянный