Southeast Division Shopper Marketing Director

Job Description

Auto req ID: 187286BR

Job Description

The Shopper Marketing Director for the South Division will leverage PepsiCo’s powerhouse beverage brands (such as Pepsi, Mountain Dew, Lipton, Aquafina, and Gatorade) to deliver breakthrough marketing programs to grow brand health and drive volume in the Division. He/she will be responsible for the holistic business agenda in the South Division and create locally-relevant brand initiatives and consumer engagement to meet business objectives. This position must lead the Division Field Marketing team in creating the strategy, utilizing all levers of the marketing toolbox, and executing the plan flawlessly.


  • Manage a team across the South Division to develop and implement marketing programs for key PepsiCo brands
  • Turn insights into action by creating locally-relevant brand programs
  • Build and effectively influence the Marketing Agenda to deliver Volume, NOPBT, Share, and Net Revenue Plans for Division
  • Lead the Execution of National Brand Priorities and Platforms within the Division
  • Build and activate local playbooks to support priority brands
  • Drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness
  • Partner with the Division leadership team to build a compelling Annual Operating Plan (AOP)/Quarterly Business Plan (QBP)
  • Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
  • Launch national innovation priorities through sampling, customer-specific programming and consumer engagement
  • Own Division's marketing talent strategy and capability


Minimum Qualifications:

  • Undergraduate Degree Required; Advanced (MBA or Marketing) Degree highly desired
  • A minimum of 10 years prior Marketing experience (if undergrad degree only) OR 8 years of prior Marketing experience (if Advanced degree)
  • Prior Brand, Field or Shopper Marketing experience within consumer packaged goods
  • Strong team leadership and talent development skills
  • Customer experience and/or experience presenting to external organizations
  • Must be willing and able to travel 25% of the time

Preferred Qualifications:
  • MBA with a concentration in Marketing
  • Creative thinking and problem solving skills
  • Strong collaboration, project management and influencing skills within a matrix environment
  • Strong written and oral communications skills required with the ability to partner at all levels of the organization
  • Must demonstrate professional maturity – ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
  • Passion for leading direct reports, extended team & agency partners to think & operate differently than existing paradigm

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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