Digital Media Planning and Buying Manager

Job Description

Auto req ID: 191869BR

Job Description

PepsiCo ESSA (Europe & Sub-Saharan Africa) organisation is looking for a ​Digital Media Planning and Buying Lead who would use industry and media-specific insight tools to optimize PepsiCo's media investment and act as a key person to build and implement digital media plans.

Your responsibilities will include;

  • Managing multiple digital campaigns at once from initial customer (brand teams) through to planning, buying, optimizing, implementation, and reporting and presentation of post campaign performance
  • Building strong relationships with a number of different internal and external stakeholders. Internal example: understanding the business needs and wider circumstances Marketing Directors are responding to and focusing on solutions to help them deliver against their KPIs. External example: Building strong relationships with media owners, keeping up to date with the latest developments for your customers (brand teams)
  • Having an up to date knowledge base on social, search and programmatic buying evolutions, data, consumer-facing platform changes, and analytics
  • Budget management and forecasting as well as taking ownership to see through any accounts payable task
  • Contributing a point of view on important behavioural and human insights as well as on campaign performance whilst making recommendations to improve and on insights to leverage for future campaigns
  • Contributing to an integrated digital plan, having a firm understanding of the impact digital has on offline channels and vice versa
  • Be informed on the top-line business objectives you are working to developing commercial acumen
  • Be informed on industry trends and innovative success stories

Qualifications/Requirements

What we are looking for?

Digital media experience in search, social, and/ or programmatic or relevant digital role with implementation and use of technology for media buying. If you no experience in programmatic, willingness to learn
Experience in brand campaigns and the ability to identify, set and follow through on KPIs
Proactive in finding solutions and capability to think laterally and define solutions to complex and unusual problems
Ready to react to key stakeholder last minute requests and adjustments
Knowledge and hands-on experience of search, social or programmatic platforms as demonstrated by relevant trainings: Google Ad words, Google Analytics, Key Facebook Blueprint modules, Twitter flight school, Google Marketing Platform training by Jelly Fish or other approved partner.
Confident in mathematics and statistics
Proven, consistent and excellent attention to detail
Strong analytical skills
History of project management skills
Flexible and responsive approach, prepared to discover new solutions to new challenges as they arise and remain tenacious in achieving the required result. Ready to react to last minute requests/ changes from stakeholders across the business.
A positive attitude toward good change.
Management and mentoring capabilities of interns/ trainees

Contributes to success but not mandatory:
Experience in FMCG a plus
Experience working in in-house digital media teams a plus
Multi-lingual a plus

Relocation Eligible: Not Applicable
Job Type: Regular


We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.