Brand Manager

Job Description

Auto req ID: 192627BR

Job Description

Main purpose

  • Partner MM to develop multi Non-Potato Chip marketing strategies and core platforms.
  • Owns brand strategic plan, Marketing and media plan leads the AOP roll up, driven business and supports key actions.
  • Leads via consumer insights, calendar focus, development processes and mass communication creative excellence.
  • Builds a balanced (by brands and by time) portfolio of unassailable strength in our bottler business.

  • Understand consumer insight and market insight of Overall Snack market
  • Implement and execute marketing activities according to AOP and marketing calendar, inc. PR.
  • Manage A&M spending to be in line with AOP
  • Coordinate and align with category team and global team for related branding and projects
  • Brief and coordinate with advertising agency on above-and-below the line activities/ include research agencies to deliver oriented result
  • Monitor brand health, P&L of focusing product and marketing movement of target consumers to update team
  • Coordinate with cross functions, i.e. Production, Supply chain, Finance, Procurement, Trade Marketing to get alignment on key marketing activities
  • Leadership in Projects and NPD’s.
  • Manage and control business partners eg. China, on supply chain and logistic



  • Bachelor's degree or Master degree in Marketing or related fields
  • 5+ years of experience in Brand Management, Marketing preferred in FMCG
  • Leadership skills, able to lead team and drive actions
  • Can Do attitude / think as business owner
  • Innovative thinking: able to lead team in new ways of thinking and execution
  • Good interpersonal skills with strong teamwork spirit
  • Customer oriented, logical thinking, self-motivated, independent, willing to work under pressure
  • Good communication (Thai & English)
  • Project Management
  • Have background on import & export and logistic model would be advantage

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular