Marketing Manager, Beverages

Job Description

Main purpose:

• Manages categories development focusing on penetration and SoM growth and new categories (mineral water, energy) unlock for PepsiCo. Managing current categories Colas, CSD and IT with full mix support: marketing and activation plans, P&L, portfolio management and Pack Price Arhitecture.

• Categories Strategy development and implementation for CSD and IT and new categories unlock for PepsiCo (Mineral Water, Energy, Ice Coffee).
• KPI: SoM Vol & Val, NR, GP, NOPBT
• Portfolio management and Innovations
• Management by brands and realization of strategy and annual plans :
  • Planning and management by a budget
  • Leading of categories calendars
  • Participating in drafting of trade-marketing calendars
  • Budget of brands and P&L
• Pack Price strategy for current and for new categories and realization
• Providing of maximal profitability of investments in brands
• Marketing communications:
  • Planning the strategies of communication and resources
• Management by a personnel, educating and development of employees
• Monitoring and analysis of efficiency of brands and categories :
• To manage the program of actions on the analysis of data.
• Preparation and management of research projects for brands.

Qualifications/Requirements

• Master Degree in Marketing/ Economics
• Minimum of 10 years of experience in Brand Marketing in a leading FMCG company
• Additional experience in Sales Operations \\ Trade Mktg \\ Retail as a plus
• Knowledge and practical experience with a wide scope of research methodologies
• Understanding of analytical tools is a plus
• Budget management background
• Fluent English
• MS Office – advanced user (PowerPoint, Excel)
• Excellent people management skills
• Excellent communication & presentation skills
• Excellent project management skills