Marketing Manager, Beverages

Job Description

Auto req ID: 193606BR

Job Description

Main purpose:

  • Manages categories development focusing on penetration and SoM growth and new categories (mineral water, energy) unlock for PepsiCo. Managing current categories Colas, CSD and IT with full mix support: marketing and activation plans, P&L, portfolio management and Pack Price Arhitecture.

Main accountabilities
  • Categories Strategy development and implementation for CSD and IT and new categories unlock for PepsiCo (Mineral Water, Energy, Ice Coffee).
  • KPI: SoM Vol & Val, NR, GP, NOPBT
  • Portfolio management and Innovations
  • Management by brands and realization of strategy and annual plans :
    • Planning and management by a budget
    • Leading of categories calendars
    • Participating in drafting of trade-marketing calendars
    • Budget of brands and P&L
  • Pack Price strategy for current and for new categories and realization
  • Providing of maximal profitability of investments in brands
  • Marketing communications:
    • Planning the strategies of communication and resources
  • Management by a personnel, educating and development of employees
  • Monitoring and analysis of efficiency of brands and categories :
  • To manage the program of actions on the analysis of data.
  • Preparation and management of research projects for brands.


  • Master Degree in Marketing/ Economics
  • Minimum of 10 years of experience in Brand Marketing in a leading FMCG company
  • Additional experience in Sales Operations \\ Trade Mktg \\ Retail as a plus
  • Knowledge and practical experience with a wide scope of research methodologies
  • Understanding of analytical tools is a plus
  • Budget management background
  • Fluent English
  • MS Office – advanced user (PowerPoint, Excel)
  • Excellent people management skills
  • Excellent communication & presentation skills
  • Excellent project management skills

Relocation Eligible: Not Applicable
Job Type: Regular