Market Development Associate (MDA) - Athletic Channel

Job Description

Auto req ID: 194064BR

Job Description

Market Development Associate (MDA), Athletic Channel - ****This role will sit remotely in CA****

As an MDA, you’ll play a critical role on a national team responsible for the execution of a truly unique sales and marketing initiative. Your creative and strategic selling skills, along with strong account management will be the foundation of your success at Gatorade. You will be the face of Gatorade and focus on the customer, spending 90% of your time in front of them. Key responsibilities include:
  • Procure designated number of new accounts, extend availability of product at points of sweat, and meet KPIs (Key Performance Indicators)
  • Manage, execute and activate multiple field marketing events on a monthly basis
  • Deliver volume, mix and revenue targets
  • Further build awareness of Gatorade as the destination for sports fuel
  • Educate coaches, athletic trainers, athletes and parents on importance of sports nutrition
  • Develop acute knowledge of Gatorade’s offerings, functional benefits and competitive landscape
  • Cultivate strong relationship with customers and thoroughly understand their respective businesses
  • Own product ordering, processing, and tracking
  • Effective management of SKU’s and product mix for all customers


  • Highly self-motivated individual with excellent communication, negotiation, influencing and follow up skills
  • Athletic participation or coaching experience
  • Passion for brand marketing
  • BS/BA Degree
  • 2+ years outside sales experience preferred
  • Local youth athletic market knowledge for {city} (only hiring local candidates)
  • Demonstrated professionalism and dependability
  • Ability and desire to work independently
  • Cold calling
  • Public speaking, sampling and event management
  • Strong PC Skills including Microsoft office
  • Ability to drive to customer accounts within the specified territory
  • Some lifting (up to 30lbs) required as part of role

Relocation Eligible: Not Applicable
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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