Design Director

Job Description

Auto req ID: 194989BR

Job Description

Why PepsiCo Design Innovation?
PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our team’s mission is to lead the innovation agendas in order to accelerate and transform PepsiCo’s Global brands and businesses beyond its core, unlocking the future of CPG. We innovate with intent; to solve real problems, for real people, in the real world. We innovate to incite positive change – for people, brands, business and the world around us.

You are…

  • Self starting with entrepreneurial spirit
  • Adept managing ambiguity
  • Resilient with hustle
  • Always questioning & improving
  • Optimistic & curious
  • A creative multi-disciplinary fluid thinker who never gives up
  • Able to toggle between strategy & execution
  • Empathetic to consumers and internal stakeholders
  • Fluent in design and conversant on emerging food & nutrition trends
  • Good at storytelling, visually & verbally
  • Passionate about enacting change to improve the world and how we nourish ourselves

Our Opportunity:

The Brand Design Director is a senior designer responsible for the management and execution of Hydration brand and graphic design projects within the Global Beverage Group. Successful candidates will demonstrate superior ability to inspire and engage cross-functional teams, and drive from ideation to execution quality brand design solutions, directly executing them or working with external partners.

The main objective of this role is to execute major brand design projects across the global beverages portfolio in Hydration. This means planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met.

Design Project Management: Responsible for partnering across disciplines within PepsiCo and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time. Energizes and leads both the internal team and external design resources from idea phase to commercialization.

Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company and Division expectations are met.

Brand Design Development: Takes ownership of the visual identity for specific brands in the portfolio, working in collaboration with the the Global Beverage Group Design leadership and other design leaders, cutting across brand, product, packaging, marketing equipment, and advertising. Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design requirements. Execute those requirements into design solutions. Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned.

Design R&D and Innovation: Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions.

Supporting the PepsiCo Design Organization in OUS Regions: Partners regularly with the OUS Design, R&D and business teams. Shares his / her work and supports the development of design culture in the OUS Regions.

External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network.


  • A minimum of 8 years of deep brand design experience (preferably in a global and matrixed.
  • environment or working as consultant from a design firm for such organizations).
  • Extraordinary design taste.
  • Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty.
  • Great knowledge of art production and graphic design principles.
  • Very business savvy.
  • Deep expertise in graphic design software.
  • A global citizen with a deep understanding of the global marketplace and a passion for culture.
  • Can effectively influence senior levels in the organization across regions and functions.
  • Can get things done through formal and informal channels.
  • Effectively communicates (verbally and written) with internal and external stakeholders across all levels.
  • Works well with others to deliver results; keeps others informed to avoid unnecessary surprises.
  • Must be willing and able to travel 20% of the time.

Relocation Eligible: Not Applicable
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement