Flavors CSD Manager

Job Description

Auto req ID: 196377BR

Job Description

  • Reports to direct Marketing Manager and executes brand strategy for the MAPS Flavors Carbonated Soft Drinks (FCSD) Beverage portfolio in alignment with bottler and Regional Marketing Team (RMT)
  • Flavors CSD brands are the following: Mountain Dew, 7up, Mirinda & Mug; MAPS consists of Malaysia, Singapore, Mongolia, East Timor, Brunei
  • Develop local marketing calendar (including promotional campaigns and tactical plans) to meet Annual Operating Plan (AOP) targets, in consultation with Beverages Head of Marketing & bottler Marketing team
  • Be the owner of implementing strategy and execution of Flavors CSD brand activation
  • Manage/monitor Advertising & Marketing (A&M) budget to ensure spending within approved limits.
  • Consolidate marketing-related reports and present to leadership team
  • Custodian of all internal controls processes, specifically on the Marketing Funds Authorisation Request (MFAR) system & work with Finance to ensure proper tracking of expenses
  • Supports direct Marketing Manager on developmental work on new product/innovation – includes packaging, product, research, pricing. Liaise with relevant parties (RMT, R&D, Insights, Legal, Operations)
  • Agency management – liaise & drive projects with multiple agencies (media, creative, research, advertising), ensure on-ground activation of all events/campaigns in accordance with plan.
  • Research – analyse category trends & competitive trends (Nielsen)
  • Training – conduct on-boarding sessions for new joiners
  • Manage product samples – Conduct internal taste tests, maintain packaging files

Qualifications/Requirements

  • 3-4 years experience in a Marketing role in an FMCG environment
  • Experience working in a matrix organization
  • Able to manage multiple and sometimes conflicting agendas/requirements
  • Thinking Out of the Box, passion to learn & stretch
  • Must be a self-starter, able to take up projects independently and develop own KPIs to achieve overall business results
  • Good interpersonal, communication and influencing skills.
  • Experienced in writing marketing briefs for specific media placements, promotions, sponsorships, research, etc.
  • Must be organized, proactive, persistent, persuasive, patient, and meticulous.

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular