Senior Brand Designer

Job Description

Auto req ID: 196447BR

Job Description

Who We Are
PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in
Co and the broader business world.
We are a consumer-centric organization with a start-up mentality within our larger organization; we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.

Our Opportunity
As part of the Juice Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.
The Senior Brand Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide the Juice Brand design, help craft the brand design strategy, and execute major design projects across the portfolio.


• Bachelor’s Degree in Design required with minimum 7+ years of hands-on brand and packaging/graphic design experience.
• Should have full-time agency side and or client-side experience
• Advanced experience with Adobe Creative Suite software (Photoshop skills are a must.)
• Must be willing and able to travel 15% of the time
Preferred Qualifications:
• Strong typography skills, conceptual design skills, and design strategy experience
• 360 brand design experience (i.e., print, packaging, digital, environmental, experiential)
• Extraordinary design taste and expertise with an excellent sense of design trends
• Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
• Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions
• Effectively communicates (verbally and written) with internal and external business partners
• Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises
• Ability to multitask. Excellent time and project management skills to be able to meet project deadlines.

Relocation Eligible: Not Applicable
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement