Junior Digital Marketing Manager (m/w/d)

Job Description

Auto req ID: 196635BR

Job Description

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com


For our Digital Team in Neu-Isenburg (Frankfurt am Main) we are looking for a

(Junior) Digital Marketing Manager (m/w/d)


Your Tasks:
  • Execution of digital marketing activities for all PepsiCo brands
  • Contribute to develop and implement our digital marketing strategy
  • Creation of easy to use guides and best practice documentation
  • Measurement and controlling of the digital advertising ROI
  • Managing social media campaigns
  • Support monthly / quarterly media performance evaluations
  • Owned media UX and SEO development
  • Run digital and social media compliance
  • Marketing technology support and trouble shooting
  • Support brand marketing teams and coordination of media agencies
  • Support our internal upskilling program for digital marketing

Qualifications/Requirements

Your Profile:

  • Undergraduate or postgraduate degree in marketing, communication IT, Business Administration
  • Min 1 year experience in online marketing or a similar role
  • Relevant experience in digital brand marketing / advertising (display, video, social)
  • Passionate about digital marketing, technologies and data
  • Data driven mindset
  • Excellent communication skills
  • Experience with content planning and copywriting
  • Outstanding agency and supplier management skills
  • Fluent German and English language skills necessary

What do we offer you?
  • International career opportunities
  • FlexiCo: Enables flexible working, home office and work time balancing
  • 33 days vacation
  • Haustrunk: Monthly quota for free snacks and drinks to take home
  • Live Life Well: A programme with a wide range of sports, culture and health care options
  • Sabbatical
  • Monthly meal allowance, holiday allowance and childcare allowance
  • Parent-child room in the office


The digital teams' mission is to ensure that PepsiCo thrives today and creates advantage to win tomorrow. We need curious and creative digital pioneers, who can help shape and grow our digital footprint across Europe. Join our digital team: https://www.youtube.com/watch?v=IkoZa0Kfm00
Interested? Hear more from Becky Taylor, Vice President, eCommerce & Digital Transformation, Europe Sub-Saharan Africa. https://www.youtube.com/watch?v=D3C1gpHcAb4


At PepsiCo we see digital marketing as fundamental to how we continue to grow our business therefore we are always looking to hear from talented individuals looking to expand their experience or who are seeking a new challenge!

Relocation Eligible: Not Applicable
Job Type: Regular