Senior Brand Manager

Описание вакансии

Auto req ID: 196774BR

Job Description

  • AOP & PSP
  • Contribute to planning process
  • Prepare, align within the organization and present to the management team recommendations on brand support projects
  • Proactively managing brand performance and developing AOP and associated volumes.
  • Brand leadership & management of brand business model
  • Manage all aspects of brand profitability
  • To ensure brand pricing strategy implementation
  • To initiate and seek opportunities for optimizations
  • To ensure maximum return on brand investment
  • Marketing communications/consumer promotions
  • Develop concepts and creative platforms
  • Develop & execute ATL communication
  • Creative agency management in terms of TV and OOH production
  • Media planning
  • BTL and Promotional activities development and implementation
  • Trade activities development and coordination
  • Manage insights agenda for respected portfolio
  • Initiation and management of brand research projects
  • Brand and business performance tracking and analysis
  • Monitor and analyze brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning’s for future development
  • Budget
  • Ownership of brand budget and P&L. Develop business cases

Qualifications/Requirements

  • 7+ year of experience in marketing or brand management within FMCG company;
  • Higher education (Marketing or Economics, Management, MBA, is a plus);
  • English – upper-intermediate level or higher;
  • Excellent presentation skills;
  • Advanced PC user (PowerPoint and Excel);
  • Good interpersonal skills;
  • Good team player.

Relocation Eligible: Не применимо
Job Type: Постоянный