Generate brand growth through strong relationships between global brand Lays and consumers according to the different brand strategies.:
- Assure the correct execution of brand campaigns, new brand positioning and go-to-market strategies according to the consumer’s needs, portfolio role and contribution for Business Results.
- Assure the development and execution of new brand’s positioning and campaigns across region.
- Guarantee a proper execution of brand objectives and strategy
- Assure Brand's objectives within its portfolio aligned with Portfolio overall Role
- Assure the correct implementation of brands strategies in CARICAM markets.
- Follow up and measurement of all marketing campaigns, and assess against goals (ROI and KPIs):
- Equity Programs: Assure the correct communication in order to reach each brand’s target.
- Brands Communication: Assure the correct communication of the brands according to each positioning brand wheel.
- Advertising Resources: Assure the correct execution of brand’s assets in ATLs and BTLs.
- Media Mix: Assure the correct implementation of the different communication media in order to reach our consumer.
- Understand how the brands are positioned according to consumers insights in order to enhance current Brand KPI’s (Value, Volume Sales, Profitability, Share)
- Assure the implementation of the Right Portfolio Mix according to the brand’s strategy and demand space
- Assure Portfolio Profitability by Brands
- Assure right price execution to different brands and categories.
- Ensures the efficient resource allocation
- Guarantee an efficient A&M control with monthly reviews with the Brand Manager and the Field Marketing teams.
- Priories within its portfolio Big Bets & Big Opportunities
- Procure efficient expenditures in order to create budget productivity.
- Assure the correct Innovation Pipeline Strategic Execution
- Consumer & Market deep understanding for Innovation development
- Properly execute all the innovation processes with a deep understanding on the ¨Reason Why¨ of each Innovation for its Portfolio
- Evaluate Lift and Shift opportunities in innovation in order to create efficiency.
- Guarantee the implementation of better together strategies across the region leveraging on local relevant brands.
- Execute BT initiatives along with Beverages team leveraging on local relevance on the brands.
- Scholarship: Bachelor’s Degree (Marketing Business Administration in preference).
- Knowledge of Microsoft Office tools.
- Languages: Communication skills in Spanish and English written and spoken
- Experience: 3 year-experience in marketing, TMK or Media Agency experience in FMCG (Fast Moving Consumers Goods) preferably in Multinational Companies.
- In preference, if has experience of working in a Media Agency and understands de relevance of Digital
Job Type: Indefinido