Brand Marketing Representative

Job Description

Auto req ID: 196794BR

Job Description

Generate brand growth through strong relationships between global brand Lays and consumers according to the different brand strategies.:

  1. Assure the correct execution of brand campaigns, new brand positioning and go-to-market strategies according to the consumer’s needs, portfolio role and contribution for Business Results.
    1. Assure the development and execution of new brand’s positioning and campaigns across region.
    2. Guarantee a proper execution of brand objectives and strategy
    3. Assure Brand's objectives within its portfolio aligned with Portfolio overall Role
    4. Assure the correct implementation of brands strategies in CARICAM markets.
  2. Follow up and measurement of all marketing campaigns, and assess against goals (ROI and KPIs):
    1. Equity Programs: Assure the correct communication in order to reach each brand’s target.
    2. Brands Communication: Assure the correct communication of the brands according to each positioning brand wheel.
    3. Advertising Resources: Assure the correct execution of brand’s assets in ATLs and BTLs.
    4. Media Mix: Assure the correct implementation of the different communication media in order to reach our consumer.
  3. Understand how the brands are positioned according to consumers insights in order to enhance current Brand KPI’s (Value, Volume Sales, Profitability, Share)
    1. Assure the implementation of the Right Portfolio Mix according to the brand’s strategy and demand space
    2. Assure Portfolio Profitability by Brands
    3. Assure right price execution to different brands and categories.
  4. Ensures the efficient resource allocation
    1. Guarantee an efficient A&M control with monthly reviews with the Brand Manager and the Field Marketing teams.
    2. Priories within its portfolio Big Bets & Big Opportunities
    3. Procure efficient expenditures in order to create budget productivity.
  5. Assure the correct Innovation Pipeline Strategic Execution
    1. Consumer & Market deep understanding for Innovation development
    2. Properly execute all the innovation processes with a deep understanding on the ¨Reason Why¨ of each Innovation for its Portfolio
    3. Evaluate Lift and Shift opportunities in innovation in order to create efficiency.
  6. Guarantee the implementation of better together strategies across the region leveraging on local relevant brands.
  7. Execute BT initiatives along with Beverages team leveraging on local relevance on the brands.


  • Scholarship: Bachelor’s Degree (Marketing Business Administration in preference).
  • Knowledge of Microsoft Office tools.
  • Languages: Communication skills in Spanish and English written and spoken
  • Experience: 3 year-experience in marketing, TMK or Media Agency experience in FMCG (Fast Moving Consumers Goods) preferably in Multinational Companies.
  • In preference, if has experience of working in a Media Agency and understands de relevance of Digital

Relocation Eligible: No Aplicable (N/A)
Job Type: Indefinido