Senior Marketing Manager, Snacks

Job Description

Auto req ID: 196846BR

Job Description

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
We are looking for results-focused, consumer-centric, commercially driven Senior Marketing Manager to drive the UK’s strategic agenda for a number of PepsiCo’s biggest growth opportunities, currently growing by double-digit numbers and exceeding +£120mm in sales value!

This is a crucial role within the UK Snacks marketing department, responsible for delivering the Better For You, Value and Future Brand portfolios Annual Commercial Plan, by leveraging PepsiCo category communications and innovation plans and working closely with commercial teams to maximise their impact in the market. The role is responsible for the following brands: Better For You (Sunbites and Snack a Jacks), Value (Smiths, Cheetos), Future Brands (Off the Eaten Path). There’s no better time to join this team and work on portfolio that has been recognised as one of the biggest growth opportunities
for PepsiCo snacks and as such an absolute priority for the business.
Key Responsibilities include:
Strategy
  • Partner and Influence Category marketing teams across BFY and Future Brand to deliver tailor-made, fit for purpose comms and strategic innovation plans
  • Deliver marketing programmes that maximise effectiveness in the marketplace
  • Develop clear strategy and aligned end to end innovation plans for our value portfolio
  • Partner and influence commercial stakeholders to translate Comms & Innovation plans into strong commercial plans
  • Drive net revenue growth, brand equity and share of market (SOM)
Execution
  • Lead the brand calendars to ensure flawless, timely and commercially strong in-market execution of category plan.
  • Develop strong in-market execution visions and get support and buy-in from senior commercial stakeholders.
  • Successfully take BFY, Future Brands and Value projects through the stage-gate process
  • Own local brand media & digital planning and use Media analytics to optimise
  • Lead local packaging process
  • Develop channel plans for brands/portfolios to maximise commercial delivery
  • Responsible for performance tracking across brands, NPD’s and activations and for course correction
  • Ensure plans are aligned and fully supported by key stakeholders across BU

Qualifications/Requirements

  • Strong commercial acumen and understanding
  • Strong strategic mindset and ability to distil complex tasks into simple and compelling strategies
  • Advanced consumer understanding with experience in classic brand management
  • Strong media and digital planning experience
  • High financial acumen and P&L awareness
  • Cross-functional leadership experience
  • Excellent team management skills (coaching, setting direction and support)
  • Able to build relationships at all levels and bring people along with them
  • Resilience to consistently deliver results with a high level of attention to detail
  • Ability to collaborate beyond obstacles and resilience to manage tasks through a multi-matrix business

#LI-UK

Relocation Eligible: Not Applicable
Job Type: Regular


We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.