Brand Manager SSA Beverages

Job Description

Auto req ID: 197355BR

Job Description

Energy & Flavours (Mirinda, Mountain Dew, 7 Up) Strategy Implementation for multiple countries:

  • Management and target achievement of product portfolios within leading brands
  • Maintain country matrix and understand sales mix of all brands by brand
  • Liaise with advertising agencies, country marketing teams and suppliers on advertising and promotional campaigns.
  • Lead brands and communication support ensuring brand values, vision, positioning, are adhered to.
  • Work cross functionally to ensure strong implementation & brand controls
  • Assist with the development LT & ST brand plans & strategy (Strat Plan & AOP, Portfolio) with guidance from Marketing Manager.
  • Lead and support the development and execution of local thematic communication, instrumental in localizing and driving brand communication
  • Manage and administer brand budgets with approved levels in line with agreed AOP
  • Develop monthly dashboards

Strategic Brand Planning /Annual Operating Plan Execution:
  • Support and align with the Marketing Manager on the Brands SBP and AOP development.
  • Develop Brands marketing strategies to develop objectives and implementation plans to facilitate business unit growth.
  • Design, implement, and facilitate annual marketing plan.
  • Alignment of plans with the bottlers across markets, ensuring strong implementation across markets
  • Identify and evaluate ideas to maximise competitive advantage

Bring the strategy to life:
  • Drive alignment on strategy and implementation plans for Energy & Flavour Brands to deliver results: volume-revenue-nopbt.
  • Constantly monitor brands performance vs. plan; proactively propose corrective actions if necessary
  • Communicate plans to sales, monitors execution, seeks feedback and post evaluates results of promotions
  • Drives ATL copy development / adaptation (TV, print, radio, OOH, etc.) and media campaign preparation
  • Works with bottlers to drive brand BTL campaign; e.g. grassroots and sampling events, oversees sponsoring and consumer events.
  • Owns POS materials and equipment central creative (look and feel) – aesthetics.
  • Liaises with partners (creative, media agencies etc.), ensures legal input
  • Manages category budget (directly pull; indirectly push)

Manage Multifunctional teams:
  • Coordinate and lead the team’s work stream consisting of marketing, R&D, operations, finance, purchasing and external partners.
  • Input into joint business planning process on NCB’c / energy with respective bottlers
  • Drive alignment with bottlers, franchise teams, support team, Marketing Manager, Marketing Director and LT to get buy-in and commitment.

Capability/ Strengthen and Leverage the Organisation
  • Dive into brand history, how they have performed in terms of market share, sales and profitability. Analyse the key drivers of strong / weak performance. Build on learnings to drive brand growth
  • Liaise with Marketing Manager on developing programs and best practices
  • Takes responsibility on personal growth, functional performance and development objectives
  • Develop an in-depth understanding of competitors' strengths and weaknesses. Be acutely aware of their activities in the marketplace at any given time.
  • Take ownership of every aspect of the brand's performance - sales, cost of goods, gross profit, BMI spending, product quality, presentation, stock availability, etc.

Talent Development:
  • Assist the business and marketing team to meet its objectives, live the values and culture and practice company policies.

Global Control Standards:
  • Ensure team’s GCS compliance at all times

Qualifications/Requirements

  • Bachelor's degree in marketing, business, or related discipline as a minimum
  • FMCG marketing experience (3 years min within marketing)
  • Results driven individual with experience developing brand plans, strategies
  • Exceptional critical thinking, problem-solving, and decision-making skills resulting in flawless executions
  • Open minded with a collaborative spirit and strong influencing / negotiation skills
  • Ability to work as part of a cross-functional team with peers, teams on the ground and leaders
  • Excellent written, verbal communication and presentation skills
  • Strong conventional media, social media and digital communication skills
  • Well-developed social media understanding; strategy, content calendars, KPI’s, proven execution
  • Detail-oriented with the ability to manage projects from inception through execution

Relocation Eligible: Not Applicable
Job Type: Regular