Senior Brand Manager

Описание вакансии

Auto req ID: 198669BR

Job Description

Brand management

  • Leadership of brands and multiple calendar events
  • Brands activation platforms / ecosystems development
  • Driving digital / mobile first agenda as brand strategic communication pillar and way of brand building

Annual operation plan
  • Participate in strategic planning process (providing brand-related inputs)
  • Prepare, align within the organization and present to the management team recommendations on brand support projects
  • Proactively managing brand performance and developing AOP and associated volumes.

Brand leadership & management of brand business model
  • Lead execution of Energy AOP projects within approved budget in order to ensure Energy sales and market share target achievement.
  • Develop with the guidance of Marketing Director of Energy category marketing agenda to deliver the aligned business objectives.
  • Manage all aspects of brand profitability:
  • To ensure brand pricing strategy implementation;
  • To initiate and seek opportunities for optimizations;
  • To ensure maximum return on brand investment

Budget
  • Ownership of brand budget and P&L. Develop business cases.
  • Manage x-functional working parties and 3rd party relationships
  • Brand and business performance tracking and analysis
  • Manage insights agenda for respected portfolio
  • Initiation and management of brand research projects.
  • Human resource management
  • Coach and develop junior brand manager

Qualifications/Requirements

Main requirements:

  • 5+ year of experience in marketing or brand management within FMCG company
  • Higher education (Marketing or Economics, Management, MBA, is a plus)
  • English - upper-intermediate level
  • Excellent presentation skills
  • Advanced PC user (PowerPoint and Excel)

Relocation Eligible: Не применимо
Job Type: Постоянный