Marketing Associate Manager – KSA and Yemen

Job Description

Auto req ID: 199015BR

Job Description

At PepsiCo Middle East and North Africa, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! We get great satisfaction knowing that our ideas are not only championed, but they are acted upon and brought to life.

Our commitment to creating the best consumer products begins with our people.

Associate Manager – KSA and Yemen is responsible for the Coordination with Franchise and Marketing Manager in the development and execution of the annual AOP for the markets. He/she is responsible for Category / Brands / Trade Marketing plans.
The Associate Manager must have full understanding of the impact of all marketing & trade marketing activities on their brands / consumers / shoppers / customers and bottling organization.

Key accountabilities for the role include:

  • Jointly develop and deploy of category/brand plans through using the material received from global/regional teams as well as developing local content in a way that maximizes local consumer & shopper preference
  • Maintain and keep up-to-date business procedures and test scripts; execute control activities as designed and update the process owner with any change in the process. Complete Quarterly self-testing by prescribed deadlines and remediate ineffective controls by the date agreed with process owner and the Internal Control team
  • Support in the development of the marketing calendar by quarter leveraging global and regional initiatives consistent with brand strategy, and AOP objectives
  • Jointly develop brand’s packaging, promotional, sponsorship programs development consistent with the brand marketing calendar, quarterly initiatives plan
  • Ensure program deployment with high execution standards
  • Support in leading development and deployment of market specific communication
  • Support in leading evaluation of program impact and effectiveness, track brand KPI’s (consumer and trade) catalogue learning/build database, recommend actions to improve and report the results to top management.
  • Supports development of annual market research plans to support market strategy development and performance tracking
  • Responsible for agency management (Activation agencies/brand agencies/media agencies)
  • Support Marketing Manager in Managing pull budgets with approved levels, in line with agreed AOP
  • Lead competitive SWOT tracking for input to plan and initiative development
  • Trade and Channel Development
  • Support in leading the development and execution of all shopper communication material
  • Co-lead with Franchise the POSM deployment plans across all bottlers
  • Support the development of channel programs
  • Strengthen and Leverage the Organization
  • Work on own performance and development objectives


Key Skills/Experience Required:

  • University Degree- BA
  • Minimum of 5 to 6 years of relevant experience
  • Ability to communicate clearly, read and write effectively in English & Arabic - Arabic is a must.

Apply now and our recruitment team will be in contact!

Our Commitment is to deliver Sustained Growth through Empowered People acting with Responsibility and Trust.

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular