eCommerce Performance Marketing Specialist

Job Description

Auto req ID: 199214BR

Job Description

This high-visibility position will support Search marketing streams for our eCommerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders (marketing & sales), media agencies, and data science teams to design and execute best in class search marketing program, report on key metrics to demonstrate how the channel is driving customer and business value, and help build reporting solutions that help stakeholders understand effectiveness of the channel and what can be done to improve business results to drive growth. Your work will be critical to help improve the value-driven through eCommerce platforms by growing the business at places where there is tangible value and scaling back in specific pockets to drive efficiency.

Key Accountabilities:

Campaign execution:

  • Manage paid search campaigns across multiple retailer platforms and Pepsico brands
  • Lead keyword research and Ad Copy Development
  • Manage and maintain paid search budgets or spend summaries
  • Track and analyze campaign data to achieve business goals
  • Optimize and manage campaigns to achievement goals/KPIs, adhere to budgets
Campaign planning:
  • Conduct forecasting for annual and monthly budgets
  • Ensure deployment of best practices and innovation in all paid search activities from a performance marketing standpoint
  • Proactively seek out new opportunities and make recommendations to grow search campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
  • Liaise with other channels – Display, Social to cross-pollinate learnings and plan search execution
Reporting and optimization:
  • Present the results to internal stakeholders, proactively work with cross-functional teams to build and deliver reporting solutions
  • Work closely with product, data science and analytics teams to discover, test data-driven ways to optimize performance
  • Liaise with cross-functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
  • Stay current with new advances in search engine marketing and the competitive landscape

Qualifications/Requirements

  • Strong quantitative skills, analytical mindset and problem-solving skills
  • Ability to communicate, collaborate effectively at various levels of the organization
  • Results-oriented strategic thinker who demonstrates a bias for action with a can-do approach
  • Team player with the ability to excel in an agile, collaborative, ambiguous environment
  • Ability to multitask and handle other duties as assigned
Preferred Qualifications:
  • 3+ years’ experience in a highly analytical role with expertise in number crunching
  • Expertise in deriving insights from data, fluent in slicing/dicing data
  • Performance marketing experience highly desirable
  • Expertise with Microsoft Excel, Word, and PowerPoint is required
  • Experience on Amazon search (AMS) preferred. Google AdWords or other marketing/media platforms experience a plus

Relocation Eligible: Not Applicable
Job Type: Regular


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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